Many in the digital marketing space are suggesting that Apple’s coming iOS 14 update will mean the end of Facebook Advertising as we know it. Spoiler alert… It’s not. But there are things you NEED to know. In a nutshell, apple will soon be asking all app users if they are willing to allow their […]
I’m excited to share the news that my new Facebook Ads training course, “Music Ads Workshop 3.0” is now LIVE and open for registration. You can sign up here: https://www.musicadsworkshop.com The Music Ads Workshop 3.0 is the complete A – Z of Facebook Advertising for Musicians, and is filled with brand new strategies for the […]
As we’ve talked a lot about over the last few weeks, “targeting” is one of the most crucial aspects of any online advertising campaign. Target the wrong audience and nothing will work. You’ll pay too much for clicks, and those that do click simply won’t convert. Unfortunately, targeting also happens to be one of the most […]
In the latest Music Marketing Manifesto Podcast (Episode #19) I touched on something that comes up nearly every time I post anything at all about Facebook advertising. It goes something like this… I spent $20 on Facebook ads and, while I got a bunch of clicks and some likes, I didn’t see a single sale. […]
Facebook has just announced a new feature within their ad network that may just be a game changer for musicians like us. That is to say, musicians who understand that their success will directly correlate to the size of their mailing list. The new feature allows advertisers (that’s you) to run ads with a “native […]
If you’ve been around since the heyday of Myspace then you no doubt remember what it felt like when the bottom dropped out and all those “friends” were suddenly worthless. Is the same thing about to happen to your Facebook page? Has it already? Watch this video to find out how a few recent changes […]
Targeting, in the simplest sense isn’t all that difficult. You just ask yourself where the people who would like your kind of music are hanging out, and then jump in front of those people with an ad. But answering that question is often more difficult than some musicians might initially think. Fortunately Facebook recently rolled […]