The current global pandemic has had a tremendous impact on musicians. The loss of the ability to perform live, the fact that our fans have less money to spend on non-essential items, and the fact that many of us have lost our day jobs during this time has really hit musicians hard. In the wake […]
I’ve said it before and I’ll say it again… The most important tool in my music marketing toolbox is my email management client. Your email list is your primary asset as a professional musician. You can have dozens of amazing songs up your sleeve, but sadly those songs won’t do much without an audience you […]
You don’t have to be able to perform Jedi mind tricks in order to get people to open up your emails, read your blog posts, or watch your videos. You just need a hook and a great headline. But often when we sit down to write our minds go blank and what comes out is […]
Just a little catch up first for anyone who is new here and still unclear about what makes the marketing strategy we focus on at MMM a bit different from what musicians typically do… Music Marketing Manifesto is based on a strategy that is known in marketing circles as “direct response marketing”. Instead of simply […]
Eesh! It’s been over 2 months since my last blog post. Sorry about that folks. I spent the summer traveling through Europe and fell behind on the blog. But I’m back in the saddle and should have more regular content for you going forward. So here’s what’s up… Recently I set up a campaign for […]