Many in the digital marketing space are suggesting that Apple’s coming iOS 14 update will mean the end of Facebook Advertising as we know it. Spoiler alert… It’s not. But there are things you NEED to know. In a nutshell, apple will soon be asking all app users if they are willing to allow their […]
I’m excited to share the news that my new Facebook Ads training course, “Music Ads Workshop 3.0” is now LIVE and open for registration. You can sign up here: https://www.musicadsworkshop.com The Music Ads Workshop 3.0 is the complete A – Z of Facebook Advertising for Musicians, and is filled with brand new strategies for the […]
As we’ve talked a lot about over the last few weeks, “targeting” is one of the most crucial aspects of any online advertising campaign. Target the wrong audience and nothing will work. You’ll pay too much for clicks, and those that do click simply won’t convert. Unfortunately, targeting also happens to be one of the most […]
Facebook has just announced a new feature within their ad network that may just be a game changer for musicians like us. That is to say, musicians who understand that their success will directly correlate to the size of their mailing list. The new feature allows advertisers (that’s you) to run ads with a “native […]
In this quick video I’ll show you how to schedule Facebook posts and Twitter tweets, for FREE, without any third party software or apps. I imagine that many are already familiar with how to do this on Facebook, but scheduling Tweets on Twitter has been more of a mystery, until now 🙂 As always, I […]
If you’ve been around since the heyday of Myspace then you no doubt remember what it felt like when the bottom dropped out and all those “friends” were suddenly worthless. Is the same thing about to happen to your Facebook page? Has it already? Watch this video to find out how a few recent changes […]
Targeting, in the simplest sense isn’t all that difficult. You just ask yourself where the people who would like your kind of music are hanging out, and then jump in front of those people with an ad. But answering that question is often more difficult than some musicians might initially think. Fortunately Facebook recently rolled […]
Okay, sorry this final post in the Facebook series took so long. I just returned to Los Angeles from New Zealand and it’s been a whirlwind of a week. Anyhoo, before I share with you a number of valuable things I learned about the efficacy of Facebook Advertising, I need to give a quick bit […]
It’s been about a week now since this little Facebook experiment began and in that time I have been able to attract over 3300 likes to my new Music Marketing Manifesto Facebook page. I learned a lot form this experiment. So much in fact that I’m going to need to break the results up into […]
Okay, this is gonna be fun… While I technically created a Facebook page for Music Marketing Manifesto a few months ago, it’s really just been sitting there gathering dust until just a few days ago. With Facebook becoming increasingly relevant in the world of marketing (Understatement of the year), I thought I should do a […]