Recently I was going through my stats for the Music Marketing Manifesto blog and saw something really depressing under “search engine terms”. Take a look at a query that brought someone to my site… Dude! How much does that suck? As musicians we all dread that potential “end of the line”, where (God forbid), we […]
It’s no secret that itunes has single handedly forced the record store into extinction. Therefore, if you’re a musician it goes with out saying that you you’re going to want to sell your music on itunes and get access to their enormous international audience. Fortunately this is not difficult to do. In fact any independent […]
One of the things I’ve noticed while researching various topics for articles and blog posts is the lack of reliable statistics relating to independent musicians. It’s easy enough to pull up statistics from the Recording Industry Association of America but their data is largely related to what is happening in the main stream of the […]
It’s a little talked about secret that most musicians exaggerate when it comes to their stats. Hell, most straight up lie. Show of hands, who here is celebrating their 6th 29th birthday? That’s what I thought… Well, with all of the vague, convoluted and outdated stats floating around on the internet about the music industry, […]
In last week’s rant I talked about social media and many of the wrong, or at least ineffective, ways many musicians are using it. I also promised to teach you about a a NEW social media strategy that I’ve been using that is getting some pretty amazing results. To learn what it is, how it […]
In episode #2 of the Music Marketing Manifesto podcast I interview music supervisor, Joe Paganelli from Shovelhead media. Listen and/or subscribe on itunes. Joe discusses the reality of pitching music supervisors and what it takes to get your music in television and film. We also take more questions from the MMM audience, discuss industry […]
With Thanksgiving upon us I can’t think of anything more appropriate than today’s guest, Matthew Wadsworth. Matt is an independent musician who has released 6 albums, written a book, built a million dollar internet business, and is currently training to set the world record for the longest blindfolded motorcycle jump. Oh yeah… and he’s […]
This is pretty awesome. Thought I’d share… In case you missed it, Steve Stoute, a veteran hip hop music executive, slammed the Grammys this Sunday when he took out a full page ad in the New York Times. The ad attacked the Grammys as well as the National Academy of Recording Arts and Sciences for […]