I'll try both those headlines. I'm running two campaigns to slip test things so that works great.
And on the second email I added in another line, "His blues express this weakness of the human condition in the rawest of ways".
I made a headline from that: Expresses the human condition in the rawest way.
Hopefully that is more curiosity provoking.
For me... "Expresses the human condition in the rawest way" doesn't really say much. I don't think its particularly clear, as such, it doesn't trigger any curiosity. You will likely do better to pull a line form the personal anecdote to make me wonder what you are talking about. For example "This is what going to church as a kid taught me about the blues"... or whatever.
But can you see the difference? You are often pulling nice sounding phrases and thinking they trigger curiosity. This is a common mistake. Would you ever call a friend and say "hey Joe, Expresses the human condition in the rawest way!". It's sort of hard to even follow. Know what I mean? Think back to the copy-writing course and some of my examples of calling out to strangers from the merch table. The more your copy translates to real world people and situations, the more of an impact it will likely have.
Hope that makes sense.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Totally.
I need to go with conversational instead of just sounding good or being clever.
I put together a couple here:
A holiness preacher said this about the music
What going to church did for me as a kid
Going to church taught me this about the blues
Hopefully this is more in line with what you are saying.
Yes, all of those are more in line with what I'm saying.
I tend to like using the "this" pronoun in teh beginning of these kinds of headlines.
This is what...
This is how...
This is where...
I feel like it's dynamic and pulls people in.
So, like... This is what going to church taught me about the blues...
But that's just me. Try a few and see what happens 🙂
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.