Hi Dino,

My apologies for the slow response. I've been traveling all week and things were so hectic that I was offline the entire time. Back home and at the desk now.

Things look pretty good. Your CTR is outstanding. So to be honest, I'm a little surprised that the relevancy score is only 8. Perhaps they are not seeing a comment/share ratio that is ideal. Hard to say.

But don't get me wrong. 8 is good.

I'm assuming those are conversions? If so, the only thing I would say is that the price is still a tad high. But this could be because you don't have much campaign history yet.

Obviously your US traffic is more affordable, which is also good. You may want to stay focused on the US for a while if this holds up.

Jumping from an 8 to a 9, or 10 will be tough but once you do you should see those conversion costs drop to around, or even less than, $1. But you are on the right track.

What I would be doing right now is testing those winning variables on different target audiences to see if that alone doesn't get you in range. 

It's hard to say without looking at the aweber conversion data but it looks like your squeeze page is converting under 20%. That would be a big thing to look at as well. In fact, if that's correct, that could be all you need to look at. Even by bumping that up to 25%, many of your conversion prices should down around $1. I would be sure to take the winning aspects of your ads and make sure they are also reflected in your squeeze page. At least in terms of image choices, tone, headlines, etc. You want the squeeze page to be consistent with the reasons they clicked on the ad.

That's great to hear Dino.

And yeah, from my perspective you need to count those extra subs because they do come from the ads even if not directly. And $1.41 is not bad at all. Could be better, but is in range. And if your funnel converts well you could easily be profitable with those prices.

But if you increased that squeeze page to even just 25% then your current costs would be down to $1.05 which is right where you want to be. My opinion is that there is a slight disconnect between the ad and the squeeze page, or possibly the targeting. 20% conversion rate is totally fine, but that CTR is so good that I would have expected the squeeze to convert a bit better. You might just look at the elements in the ad and see if there is anyway you can carry those over to the squeeze page. You might also check the landing page in mobile and make sure nothing is broken or displaying weird, as that can have an impact as well.

In terms of pausing and then reactivating, I don't really have any words of wisdom. Sometimes doing that leads to improvements, sometimes things get worse. I believe it is primarily due to how the campaign performs directly after it's turned back on. So maybe just don't reactivate it on a Sunday night 🙂

Glad I've been able to help a bit.

I don't have any proof to back it up but my opinion is that the best time to start an add is in the morning Mon - Thurs, US time. But that is by no means set in stone and I often break that rule.

It's best to up the budget incrementally because there is often a balance in which you get the right frequency going and the ad performs well, and then you up the budget and that frequency gets thrown off. But it's not the kind of thing where you will see your frequency numbers really change, it's more that it pushes you out of the most optimized segment as Facebook tries to serve the ad to more people. So it's a bit of an invisible balancing act. Usually you increase a title at a time until you see performance drop off. Then you know you've gone too far. That said, if your audience was 2 million and you were bidding just $10/day, it would be safe to say that you could make a bigger jump then if it was 50,000.