Doing some DNS stuff so, just in case, squeeze page can also be found at https://content.band/fun1 if bandcontent.com isn't working when you try it.

Thanks John, appreciate the response!

Re. Image close up/far away – you recommended I change this previously, so I had an A/B test running testing the far away image and a close up one. All time funnel stats (screenshot attached – these numbers include traffic not from FB ads) show the close up image at 5.3% and the far away at 6.4%, so there doesn't seem to be much difference there. I've turned off the far away option for now.

Re. Image below headline – didn't realise that was a problem! I'm using the TP Basic theme and have now made a mobile-only version of the top block with a smaller heading, and the image above the form.

Re. name – understood. Would prefer to try and get it working how it is, but happy to try altering this at the start of the funnel later if things get desperate...

I assume having a bit more social proof will help as well – just waiting for this to build and will add as available (comments from people already signed up, No-Brainer PR).

Any other ideas?

Thanks again,

Jacob

Thanks John!

Something is off with your stats.

• Yep, the TP stats are weird – I've been sending traffic from my mailing lists to the funnel as well, which is why I'm only looking at the FB numbers to assess the ads, sorry if that wasn't clear. I assumed having other (warm) traffic in the funnel would skew the TP stats, so am basically ignoring those stats at the moment. Doing two things at once – getting a bunch of warm people through the funnel to test/confirm it (and get a couple of sales), and also trying to do some broad testing on FB ads. I'll stop sending non-ads traffic by the end of this week, just didn't want to wait longer to start sending ads as well.

From memory, I think the stat numbers started looking weird after I completed an A/B test, or maybe after I changed a page at some point? I'll keep a closer eye on it in future and report back if I see anything weird again.

That said, even though the reported percentages aren't correct (107/636 = 16.8%, not 14.2%), they aren't really representative of the traffic from FB ads. Also I'm going by the FB numbers rather than the reported %s in TunePipe, so I'm not really worried about the TP stats for now. I've reset them now anyway, just to clean it up going forward.

What is your Click Through Rate?

• CTR - The click through rate for the FB ads is 5.20% over the three ad sets. I think that's OK?

I don't recall if you are an MMM 5.0 member but there is a great ad campaign refinement lesson in there that you might find really valuable right now.

• I bought MMM 4.0 earlier this year, but don't have MMM 5.0 yet, sorry – having to allocate limited budget at the moment, and thought spending the money getting ads up and running would be the way to go...

It may pay to run some ads with very different images and monitor the CTR. Just rule out the possibility that people are just not responding to these images.

• Re. your suggestion of using different images, would you suggest doing this for the ads, squeeze page, or both? Given the ad CTR is over 5%, do you still think this is the best next step, or something else? 

Thanks again for all your help...

Jacob

Thanks again John!

Re. Stats – yep, it's likely because people were still in the funnel when I reset them. I assume this will nearly always be the case, so shouldn't be too much of a problem hopefully. I've only been sending traffic to the funnel (not the page itself), but I reckon that's all it is... All good!

I've dug through the Dynamic Creative data on the ads – there aren't many conversions, but here's the combination that is getting the most at the best price:

Image: see screenshot (same as on squeeze)

URL: http://bandcontent.com

Text: "Content is an earthy, contemporary Australian New Wave-y band made by Jacob Kinniburgh – Content is Jacob, and Jacob also hopes one day to be content."

Headline: Content's Latest Single - Free

Description: The following three were much the same:

"Content is made by Jacob Kinniburgh – "an annoying musician from Australia who makes things far more complicated than they need to be, but somehow has a knack for crafting intelligent, wistful music that grooves". In short, if you are a fan of artists such as The The, Max Q, The Clash, and others like them, you need some Content."

"Turn your smile upside down, turn up the synths, and listen to this..."

"As well as working as a professional musician and writing music for Content, Jacob writes bios for himself in the third-person using the now-tired 'meta-commenting about writing about himself in the third person' joke. He finds it hard to get out of his own head – this comes through especially in his bios, but also sometimes in the music..."

CTA button: Download

Do you think the data from 10 conversions is enough to create the above ad as a single ad, and test that? The range for cost per conversion was from 33c to $10 for some of the elements...

Thanks,

Jacob

Apologies John, I got my wires crossed when viewing the Dynamic Creative elements. Here are the correctly-labelled best performers:

Primary Text: Turn your smile upside down, turn up the synths, and listen to this...

Headline: Content's Latest Single - Free

Description: Content is an earthy, contemporary Australian New Wave-y band made by Jacob Kinniburgh – Content is Jacob, and Jacob also hopes one day to be content.

I've attached zoomed-in screenshots of the ads, hope that works better:

first and last are a bit wordy. They are funny, but maybe confusing to someone brand new? Just a thought. I'd be more likely to use that humour in your longer form supporting paragraphs, emails, and blog posts.

Thanks John, will do.

The smile upside down bit is clearer, but maybe not all that "cool". It sounds more like the daily affirmation of a school teacher than the quirky Australian New Wave artist you are trying to present yourself as. That's my take anyway. 

It was meant to be a joke (as opposed to the actual saying, 'turn that frown upside down'), so thanks for the feedback. The other primary text I used (which had the same number of conversions, but at a higher cost) was "Content sounds like New Wave music that was dug up out of the ground (in a good way). Click to listen..." - worth trying that, or try something different?

What do you recommend as the next step?

Thanks again!

Jacob

Thanks John. Will think on it, try some things, and check back in with you. 

Apologies, for some reason the images get hammered by compression when I upload them and aren't really legible. I've converted them to jpg, maybe that will work?

Nope, images are still super compressed. Not sure what's causing it, sorry – anyone else had this issue?

Here are the images via Dropbox:

Ads:

https://www.dropbox.com/s/8nfk.....s.png?dl=0

Ad Set results:

https://www.dropbox.com/s/jfn4.....s.png?dl=0

Cleared TP Stats at 7pm:

https://www.dropbox.com/s/368d.....1.png?dl=0

TP Stats at 10.30am:

https://www.dropbox.com/s/0zlw.....1.png?dl=0

Also, the squeeze page conversion rate seems to be tanking a bit. For the life of the Ads it's at around 25%, but from 7pm yesterday to now (3pm), it's 8.3%...

Apologies for the multiple posts. Feel free to delete the ones above to clean it up!

Hi John,

After the changes made above, I'm still getting weird stats. Here's what I did:

1) FB ads were off for almost a day, so there was no traffic going to the funnel, and a low chance of new subscribers being part way through the confirmation process.

2) I checked the funnel signup process and can confirm there were no extra redirects or anything – submitting the registration form on the funnel page took me to the 'almost done' page (which says 'please check email', etc.), then clicking on the confirmation link in the email took me to /contact-optin-confirmed.

3) I reset my TP stats, turned on the FB ads to the funnel, and have been careful not to visit any funnel pages myself (I hadn't looked at my site or TP until just now).

Just now, I checked my stats – they suggested that only 2 people signed up via the funnel. In my contacts list in TP, I had 9 new contacts tagged as having signed up via the funnel in the time period since I had cleared the funnel stats.

I tried signing up via the funnel myself – this all worked and the TP stats updated to report that 3 people had now signed up. Apart from the total number being off, it looked OK – all the numbers in the stats seem to be internally consistent, but wrong (although I'm not sure what the 33.3% on the Almost Done page refers to?).

As a side note, I didn't actually report the stats issue to you as a problem (and probably wouldn't have if you hadn't have noticed they didn't look right in a screenshot I posted in the forum!) – I assumed I was missing something or had done something wrong and that the stats were meant to look like they did. Are you sure no-one else is getting any similar issues, but also aren't reporting/aware there's a problem?

I can't work out what it is that I've done to cause this – I don't think it's any of the things you suggested might be causing the issue  as I think I've effectively tested them all – so guess I'll have to try making a new funnel.

Please let me know the best way to do this – is it possible to duplicate the original one or some other similar way, or do I need to re-create everything from scratch?

Thanks,

Jacob