So, I sort of have a problem, although this is probably a good problem to have.  This is sort of two parts...part of it is my results with FB ads, which are awesome...the other part is a question about email series.  I’d love to get feedback or any suggestions regarding this. 

First off, after months of trying to get leads coming in through FB ads at a good cost, I finally was able to do it, and I feel now at least, that I know what to do to bring in more or less leads at a reasonable cost.  My most expensive leads at the moment are around $1.40 overall.  It seems at the very beginning of a campaign, they come in crazy cheap, like even under 50 cents per lead. 

The way I’m doing this is actually a combination of what John teaches and what I saw another musician do.  I stumbled upon his ad and decided to run a regular ad, but instead of use images, I’m splicing up video content from my band’s music videos, taking about 30 seconds of each video that I think are most entertaining or eye catching.  Then I use John’s dynamic ads technique and test several video snippets, headlines, body copy, etc... and finally decide upon a winner.  This has been working well. 

So, the problem now...and maybe I should have posted this in a separate thread...is, there’s something not right in my funnel to me.  See, I wrote out all the emails for the auto responder prior to having a single subscriber on our list,  but now I think we just hit 1200 subscribers.  Yes, there are opens, and there are clicks, and some people have made purchases, but not nearly the engagement I would expect. 

Looking at the emails now, I kind of want to cringe.  I think to myself, if I wrote those now, knowing who is joining the list, I would change up the order, or rearrange them somehow with a more cohesive structure.  I feel like I’m realizing that your succession of emails needs to be as interesting as a song you write.  Also, I’m realizing that a lot of what John was teaching, i wasn’t internalizing the same way that I am now, because at first I was so obsessed with figuring out FB ads, but like our first offer is $19 for a digital product, that I’m realizing I wouldn’t buy that if I was just getting to know me.  It makes sense now that a first product should be between $5 and $10 to really gauge who is willing to spend and develop the relationship differently.

So my question is this - would you stop FB Ads...pause them at this point, in order to improve the email auto responder, or just let the leads keep coming in?

 I feel like people are going onto an auto responder that needs a better strategy...which I originally thought I did have, but looking at them, I feel they need to be revamped.  I am thinking to pause them to go to the email auto responder to figure out how I’m going to restructure / rewrite the emails, offers, etc... also to figure out how to set up tagging and segments and all that important stuff to track purchases as well.  I’m using MailChimp btw.  I switched over from aweber from a recommendation from a friend.

One last thing.  I bought a course from Cheryl Englehardt for her Cyber Monday sale.  It’s called Rock Your Email List, and even though John teaches pretty much everything I could possibly want to know about doing all this online, getting leads, setting up an autoresponder, finding your voice, etc,  she has an email map that has really helped me realize what I would change up organizationally within my email series.  

So, yeah, in short - do you pause FB ads to improve the email series?  Then send current subscribers through a succession of emails again?  Thanks!