Kevin Goetz said
Thanks so much John! I'll admit, I was incredibly skeptical when I first got into MMM a year ago after being burned by another infamous music marketer out there, but this has really been incredible. 
My sales are about 35/65 digital/physical, I'd say. Very early on I had a lot of people saying "I would buy but I really like physical copies," so I went with Kunaki's print-on-demand service so the option is there for those who want it, but no upfront costs on my end.   

That's really awesome Kevin. Glad you've had the chance to feel a win. That's all it really takes. Sometimes this stuff is easy, often it's hard. But once you see that it's possible, you can't really stop. 

I had a similar experience when I started online over a decade ago. I bought a course and was highly skeptical. But I made a quick sale that got me hooked. Once I saw one sale was possible, I knew thousands more were possible. It took me close to a year to really crack it, but once I did the flood gates opened.

That's great to hear you're doing well with physical. I hear a surprising number of similar reports.

Good luck and keep us posted.

variations like that are very normal. It's like roulette. The ball doesn't normally land red, black, red, black, red, black. It lands red, red, black, red, red, red, black, black, black, black, red, etc.

This is why we talk about statistical significance. It's not about what happens on one day. It;s about what happens over weeks or months.

Even when I spend $100 plus per day, I still have days with no sales, and then days with a massive amount of sales. But over the year I convert consistently. You also need to think about who was entering your funnel a week ago (depending on when the LTO hits). A lull in subscribers a week ago will likely mean a lull in sales today.

What is your daily budget? 

Gotchya, yeah, I'm sure you just need more time and more subs for things to level out.

Once you have a basic win, it's never really back to the drawing board completely. But the bottom drops out many times over. Then you just start a new campaign applying the winning principles.

The important thing is to realize that this is a long game. You are buying an audience. Whether you turn an immediate profit or not, so long as you are getting close, you will be able to turn to this list over and over again for years to come with every new product you create and your subscriber value just goes up and up.

Hey Kevin,

I personally think it's worth trying just about any lookalike audience you can think of. They won't all succeed, but some will surprise you. You're correct that you will be cloning profiles of those that didn't buy, but you will also be cloning profiles of people who subscribed. With the added filtering of Facebook's algorithm, it could still work out. But it could just as easily flop. Customers are certainly better, but you're going to want to have a decent number of them before starting with that.

Another thing you can do is to take a music video and use it in an ad that runs to your squeeze page. This video ad may not convert as well as your normal ads, but the sales will at least off set the costs of promoting your video. Once you get 10,000 views or so you could create a lookalike of people who have watched at least 75% of the video. That can work well. Conversely, you could just invest in a video view ad at a loss and think of it as an investment. Simply because video views are so cheap by themselves. These are just options.

I have actually been shrinking the gaps in my own funnels. Right now I'm working on a 1 day, 2 day, 3 day, then LTO every day for three days, kind of schedule. I do feel like big gaps early in the funnel give people a chance to forget. By upping the frequency will always up the unsubscribes. That said, it's likely those people aren't your potential buyers anyway. Only word of caution is that you might not want to push off the LTO too far by adding a ton of pre-LTO content.

Pretty much anything can work and is worth trying if you think it might go over well with your audience. 

I can see that you are on the cusp of branching off on your own and trying things. That is when things usually really start to click for people. I have a good feeling about your long term potential with this.

How many sales have you had with these 1000 subs and are the 1000 subs all generated recently through what you've learned in MMM or are they carryover from earlier efforts?

Hey Kevin,

This is actually very normal. It's called cart abandonment and believe it or not, the average cart abandonment rate is 67%.

Here is an explanation of what it is and some of the causes: https://en.wikipedia.org/wiki/.....nment_rate

So long as you are seeing sales and your rate is lower than that, I wouldn't worry too much.