I guess a more likely explanation for the drop in signups is that the confirmation message is getting trapped in people's email firewalls or spam folders. I've taken some DNS steps, but they can take up to 48 hours to take effect, so we'll see. Either way, this is not good, and probably explains why it's been going so terribly. One weird thing, though, is that my Bonjoros have a higher open rate than the welcome message, and yet nobody is replying to let me know they haven't received the songs. 

Anyway. This is beyond frustrating. I really hope the DNS stuff that Mailchimp suggested works.

OK, in fact, I just looked at the report, and as far as I can tell, the last 15 people who signed up have all opened the message, so I would think it's looking a lot better now.

So, restart the whole thing, as in starting a new Dynamic Creative campaign?

Looking at the breakdowns I don't have clear winners. A couple of clear losers, but nothing that really stands out from the rest. So I'll give it until the DNS changes are complete and then create a new DC campaign, removing the duds, and probably cloning the autoresponder series again, as well, so I can get fresh stats.

OK, the conversion rate has been absolutely abysmal, and so have the open rates. So either my copy or targeting is way off (although my Squeeze Page is converting at 20-25%, and I think my email copy is fairly congruent with that), or things are just not getting delivered. So I'm moving everything over to Aweber to see if that makes a difference. I'm also spacing the emails out a bit more - I might have been fatiguing people by emailing too frequently.

So I'm working on transitioning from Mailchimp to Aweber, and I guess we'll see within the next 10 days or so whether that makes a difference. If not, I guess I need to review my copy.

I am having a bit of trouble with my playlist not lining up with the album artwork on the sales page (I'm split testing that against the video), but I can't find the CSS responsible for the problem. Not the biggest issue, I suppose, but it bothers me. I'll keep looking.

Anyway. The past couple of weeks have been a bit disheartening, but I'm not giving up. Just need to keep testing.

Way ahead of you. I did exactly what you suggested, copy/pasted the funnel over to Aweber and switched out the forms. 

I'm 90% sure it's the deliverability thing. It's the most logical explanation, certainly. I've just been trying to think of anything else that comes to mind. I was sending the emails out with 1 day in between. Plus an added Bonjoro on the first day. So now I spaced the first ones out with 2 days in between. I'm pretty sure it's not the issue, but who knows?

The CSS thing is not at the top of my mind these days (things have been a bit crazy with my other business and my stupid day job, and my father in law passed away suddenly, so things have been a bit scattered lately). However, and this is probably a long shot, but when you took a look at the back end of my site a while back, you found some custom CSS that wasn't adding enough padding, and you changed that, fixing the playlist issue (this was before I reinstalled the site). I don't suppose there's any way you remember where you found that custom CSS, so I could check it out? (I would hire somebody, but my budget is spread a little thin right now.)

Anyway, I'm hanging in there. Thanks for your encouragement. I'll get there.

Hmm... I'm now noticing that the conversion rate on my squeeze page could be better. It's around 18%. I just got a very powerful split testing plugin for my other business, and I can use it for this as well... So would you suggest I try out different things?

If I would split test, is there any one thing rather than another that you would try out first? I imagine that the headline would be the most important, but one thing that struck me about the dynamic creative test I did was that the picture I use on the squeeze page performed way worse than any other (I was trying 4 different ones), so maybe I should try a new image?

I was trying out AdOptimizer, but the results weren't great. Maybe not worse than Dynamic Creative, but it works differently (the AI creates new ads with new combos, so I can't really follow what's working best and what's not), and I decided to stop that campaign. I just put together a new Dynamic Creative campaign.

However, it's been almost 24 hours, and it's still in review. I know they say it can take up to 24 hours and possibly more, but up until now I've never had to wait more than 30 minutes or something for my ads to be approved. Should I try again, or give it more time?

This is super weird. I tried duplicating, but that didn't work either. So I contacted support and they said they'd sorted it out, but it was still in review. So I wrote back and told them, got a reply saying they had fixed it now, but it's still in review. Very weird and very annoying. I've written back. Hope they can sort it. But I might just start again from scratch. Still, they haven't told me what the trouble was, so I don't know why it wouldn't happen again...

It's finally up and running. And while it's early, the results look great.

Let's hope I start to see sales. The open rates are certainly up by a lot.