That all sounds good Sam..

The only thought I have is that your upsell is a bit pricey. Standard pricing for an upsell is 3x. So if your album was $10, the upsell would be $30. But there is no harm in trying it. But if it doesn't sell the price might be why.

No problem with the small budget. I think that's a good way to start. That way it's a positive experience even if you don't profit right away because the costs are so low. And when things are profitable you can raise your ad spend with more confidence.

Addressing the things on your mind...

1. That sounds great.

2. Nelio looks good but you don't really need it. What are you feeling like you can't already split test?

3. I answered this in reply to one of your other threads, just a moment ago.

Good luck Sam!

Sam Russell said
Hey John,

 

gotcha - I'll keep that in mind. If it upsell doesn't sell, I'll change the offer.

1. thanks!

Sounds good!

2. I understand that I can change things to see a change in results, but in order to be able to say "This change caused this effect", do I not need to run a split test where alternate visitors are sent to alternate pages?

Or am I misunderstanding you, and you are saying there is a way to run a split test without a plugin?

You can do this with the split testing script I give you here in the IC.

It's qute an old lesson but you can find it here: https://www.mmmanifesto.com/in.....t-testing/

Alternatively you can just run two duplicate ad sets to two different squeeze pages. FB will favor one of the ad sets based on results though, so set your objective accordingly. Still, the percentages should basically hold up and tell you which is the better performer.

3. Just read that - thanks! 

----

I setup my FB ad campaign today. I looked at some previous results I had from another system. While the other system didn't make me any sales, I was getting email subscribers at under $0.50, so maybe I had cracked that part of it. Going to see how the targeting goes with what I learned in MMM4 and also run these old ads to a duplicate of my MMM4 squeeze page and tag them in AWeber - see if the results continue with an MMM4 squeeze page. My previous squeeze page was a full screen picture of me with a simple centred opt in box, not much text.  

There are many different ways to approach this stuff. I rarely have better luck with the simple squeeze pages, but some do. If that worked for you and you were getting good quality leads for just .50 cents then I wouldn't change a thing with your squeeze page. It doesn't get much better than that.

Hey Sam,

When you say you had 58 clicks and zero sign ups... Is this on your old or new squeeze page? Can I see a link?

Also, are you sure you are looking at "clicks to landing page" as apposed to clicks in general? FB calls any click o the ad (a click over to your page, a like, a comment, etc) a click. You need to look at clicks to landing page. 

Assuming that is what you are looking at, those numbers don't sound right. While it's conceivable that someone could have a page convert very badly and have no body convert out of 60 people, it's not at all likely when the clicks are as cheap as you are getting.

£0.05 is about 6 cents. That is extremely cheap for a click, which indicates something is going really well. But 0% conversions on a squeeze page is as bad as it gets, and is is very rare to be honest. Even with really bad squeeze pages. So something almost sounds broken. Are you monitoring Aweber stats or just FB conversion tracking? 

I'd first want to make sure everything is actually working. But I'd like to see the landing page.

Hey Sam,

It does likely suggest that the tech side is working. I just have never seen a campaign with that large of a discrepancy between clicks and subscribers.

I think the squeeze page can be improved a lot, but it's all basically there, and I'm still shocked that your conversion rates are so low.

While the squeeze page is technically set up correctly, I think you are sticking way to close to the template and not speaking to the interests of your specific audience. 

But before I go too deep into any suggestions. Can you take a screen shot of the ad that is getting you .06 cent clicks so I can see what is working on the ad side? My hunch is that there is just a major disconnect between the reason someone is clicking and what they are seeing when they land on the page, but I need to see the ad to get a better sense of things.

Hey Sam,

It was going to take me too long to type up a reply so I made a video to express my thoughts about your issue. Here you go.

Sounds good Sam. Happy to help.

Sounds good Sam.

I have played with simple squeeze pages like that a lot in my time and they don't normally convert that well for me. But I know of occasions when they have.

I think what is happening is that my assumption was correct and it's the image that is selling you. It is likely the reason people are clicking on the ad, and because there is nothing to contradict the feeling they get from the image on the squeeze page, you are getting those subscribers.

There are a lot of ways to skin a cat and if this continues to convert and leads to sales then don't change a thing.

I do have a little concern that this could result in people signing up fr the wrong reasons and turning into a list full of people that sign up but don't buy, because we are trying to create a very specific experience as you deliver on a "bold claim or promise" in your funnel, but that concern may be off base. I would run with this and see what happens. 

If you do run into trouble it will be very easy to customize the MMM theme to have a similar design to what you have above.

Good luck and keep us posted.

Hi Sam,

Steve here.  Sounds like you had a few trip ups in there.  Reminds me of the first time I launched a site and my host server just happened to be getting maintenance that day.

What I wanted to tell you though is that John is traveling and just asked me to let you and everyone else who may be waiting for a reply from him that he'll get back to your shortly.  We appreciate your patience in the meantime.

Thanks!

Hey Sam,

Just seeing your message now. Can you summarize where things are at. I'm not clear if those numbers are pre or post the fixes.

One thing to stress though... I wouldn't just live with the page that does not display right on mobile and then split your traffic with different ads, I would fix the layout of the page before sending ads. I'm not clear f you're past that already.

Ok, sounds good. Let us know.