Sam Russell said
Last week:

12.28% conversion average on squeeze page (highest performing page in split test was 28%)

£1.92 per email

13 emails

1 sale @ £10

 

Email stats

Email 1 open rate: 38.9%

Email 2 open rate: 66.7%

the 12.28% conversion rate is obviously too low. But the 28% conversion rate is really good

£1.92 is still too high, but not terrible.

13 emails is far too low to really know anything. one sale out of 13 makes it a nearly 8% conversion rate, which is excellent. But that number will likely change a lot as you get more statistical significance. While you are currently operating at a loss. If you cut your subscriber costs in half (which you should be able to do by simply turning that 12% conversion rate into a stable 28% conversion rate), and add the odd upsell into the mix, you should be profitable. But again, much will change. At least the fundamentals are working.

Those email open rates are odd. You're saying the download email is only getting a 38% open rate, and yet the first blog post is getting a 66$ open rate? They are usually more the other way around. That would also be an exceptionally low open rate for the download delivery email.

 New split tests and dynamic creative on FB have given me subscribers at £0.91 each, which is pretty good. The figure above (£1.92/email) is an average for the week, which includes my previous lower performing ads.

That's great!

After setting everything going on Friday, I was getting subscribers at under £0.50, so I doubled the budget that day, and the ad then tanked. I watched the video in the Inner Circle on how to scale ads properly, reset the budget of the ad to it's original £2.50/day, and it seems to be performing again.

Also great and very encouraging. 

I'm leaving the ad alone for a couple of days to let the algorithm do its thing, and set up a new split test on the landing page with variations on the text.

I've setup retargeting on people that didn't opt in (the ad has been in review for 2 days :@ )

That's odd. I have never experienced that. If it doesn't get approved soon, something is wrong. Make sure you are looking at your ads from a desktop. Mobil ad manager does not display everything, including warning and error messages (on occasion).

I made 1 sale last week. Not a game changer, but it is encouraging to see this!!

Absolutely!

Now that (I think) I have the early stage of the funnel working, next I'm going to start digging into the info on the open and click through rates on that first email. 

I'm not sure how I properly split test the open rate of an email. 

The only thing you can really do is note the open rates. Then delete the email and add a new one, and run that for approximately the same amount of people and note that open rate. Go with the winner.

If the free download email is that low, you might consider turning on the confirmed opt in setting.

 A couple of questions I have:

1. How would you recommend I go about testing the subject line of an email?

If it's in the follow up series, I would do so as outlined above.

2. How can I see the stats on click rates of an email?

In the legacy follow up series the clicks can be tracked by going to reports and then clicking on "Follow Up Percentages". 

If you are using campaigns you just open the campaign and then click on the white space next to the campaign name. That opens up a stats window and you can see opens and clicks.

3. Is it possible to AB test emails in a campaign?

In a follow up series you would need to do it like I outlined above. In an email broadcast you can normally do it, but Aweber has taken that feature offline recently while they work on it. But it's coming back shortly and I am on the beta list and will be testing it for them. It's supposed to happen soon.

Thanks again for making the course John, and taking the time to answer questions here,

Sam  

My pleasure Sam. Thanks for being part of MMM.

Yeah, those first four are not bad. Would love to see the first one get up over 80%, but it's not bad where it is and anything over 50% is good on the main blog emails. The click through rates are a little low. I'd like them to be at around 1/3rd of the open rate or higher. Sometimes that is hard but it's worth looking at those emails and seeing if you might be able to improve the CTR.

One way to do that is by using three links in each email, and using a different psychological trigger on each one. For example, curiosity, benefit, and scarcity. But you can use other triggers as well. The idea being that if one trigger doesn't have an impact in your subscriber's mind, another might. This is not something present in all of the MMM template emails. It's not required, but it can be a way to help with those CTRs.

Sounds good Sam. Cheers.

That's pretty good Sam. The sales conversion rate is low, but the fact that you are almost breaking even is really encouraging. You really should get the upsell up as soon as possible. Even if things ddn't improve, you would be profitable with an upsell.

Great start.

No doubt. \m/

Sam Russell said
results from last week:

41 new emails @£0.81 each

1 sale @ £21

Conversion on landing page: 22% (which is weird as I'm running the page last week that was hitting 30% against another variation... both variations are now running at 22% ish.. :S ). I seem to be reliably making 1 sale a week, which is a good start.

Absolutely. Those are great numbers and t's definitely a great start. 22% is not terrible but the drop is a bit odd, unless you just hadn't had enough info yet. Numbers will fluctuate until they get up there. 

Got a new blog post and email for the blog post up, but the click rates are not going so good: 

Blog 1 has 23% open rate, and from the people that open it, 33% click onto the blog post.

Those are really weird numbers. 23% on email 2 is quite low, especially for a funnel that sounds like it's doing pretty ok in terms of most of the other stats. And a CTR that is higher than the open rate is really bizarre. I've never seen that.

How many people have been sent that email? sounds anomalous, as though the numbers are just too low yet.

What is the subject line?

 I didn't get the upsell in place, it's on my list for this week.

Sounds good That will make a big difference to your bottom line.

Going to start the 10 minute Twitter strategy each day this week, ramp the results up a bit with some free traffic. 

List is close to 100 people now.  

Sounds good. Nice to see you making progress.

Hmmm, those aren't big enough numbers yet, in my opinion. I'd be starting to form an opinion on the landing page after 100 - 200 visitors, and not enough people have been emailed about the blog post. Especially the first one. That said, it's not a great start. 

What is your open rate on the download delivery email?

If the trend continues, you might try turning the opt in on. It may be that you are getting an abnormally high percentage of fake email addresses from people that are curious about what is on the other side. It happens with some genres. Turning the opt in on should drive your opens up, but will possibly drive your opt ins down a bit. But if you can stomach it, I would let things run a bit longer before deciding too much.

Ok, yeah, that open rate on the first email is pretty low (though not unheard of when not using confirmed opt in). I suspect quite a few bad emails are getting entered. You might try turning confirmed opt in on and see what happens. 

You're referring to Woo commerce? Can I get a link to the store page? Funny enough I got an email from a IC member 5 mins ago about a Woo commerce conflict (just a design thing). But if it;s working for you then it may not be the theme.

In terms of Woo commerce, I would just keep things simple. You want to make sure it's not an overly complex shopping cart set up with as few things to click/enter as possible. Who are you suing for processing?

Ah, I see. Looks like you are not using Woocmmerce on the MMM theme. That was what I was looking for. All good though. Thanks.

Hmmm, those open rates are just weirdly low. You might also try calling Aweber and see if they can spot anything. They can be really helpful.

Let us know how the changes go.