Hey Gadi,

There are a lot of variables at play here so it's hard to diagnose from just a quick look. 

But I'll start with a few questions... Have you broken your countries up into unique ad sets or are you grouping them all into one?

What is the relevancy score on your best ad, and can you provide a screen shot of that ad?

I can see a few superficial things such as the headline colour is basic red and doesn't match the arrow. I would go with #cc000.

The quotes are not quote aligned with the image causing the supportive text to wrap, which is not ideal. 

In the image you are looking away which is not ideal.

And the headline copy needs work. I know what you are trying to say, but currently I think it reads clumsy.

You are missing two of the recommended supporting paragraphs.

Can I ask where you are from? I gather by your targeting that you are perhaps not in the US, and I wondered if perhaps English was your second language?

How many visitors have you had on the squeeze page so far?

Let me know all of the above and I'll be able to better assess.

Cheers.

Gad Caplan said
Hi John

Thanks for the feedback!

 

I've done four campaigns, in the first two I definitely grouped too many countries together. The third one targeted Italy, Portugal, Poland, France, Israel and the UK. The leading ad had a CTR of 3.7% and a relevance score of 6.

 

 

In the fourth campaign I used the same leading ad (only one ad, not split testing) and targeted US+Canada.  CTR was 7% and relevance score was 9. In both cases the same squeeze converted at around 2%. I reset the stats on Aweber between campaigns so I don't remember the exact number of visitors on the previous campaign, but it was a couple of hundred give or take. The most recent campaign got 97 people to the squeeze page.

 

 

Can you send me a screen shot of my squeeze page? It looks aligned to me...maybe its displaying differently on different devices for some reason?

 

Sure. Here you go. You can see the issues I talked about. the text wrap is not a major issue at all. But each little thing adds up. You can also see the lighter colour in the squeeze page headline as compared to the arrow and download button.

 

 

I had three paragraphs on previous squeeze page, but felt that maybe combining two of them and adding a sub headline to push the point across might work better. I've attached a screenshot of the previous squeeze page (I realized later that I don't mention progressive rock in the headline...) I also experimented with a different headline: 

 

“DIVE INTO A MIXTURE OF PROGRESSIVE ROCK, FUSION AND WORLD MUSIC, AND GET YOURSELF A FREE DOWNLOAD FROM ONE OF THE MOST REFRESHING AND INNOVATING PROG ROCK MUSICIANS IN A VERY LONG WHILE.”

 

 

 I'm located in Israel, but grew up speaking English and Hebrew and lived in the US for 10 years. That being said, almost all the copy on the squeeze page (including the headline) is taken directly from reviews about my third album which were published on English speaking magazines and websites. 

I've attached a screen shot of my leading ad as well

Thanks!

Gadi  

Ok, cool. Long story short... I thinl the copy still needs work. I might be able to offer more insight when I see the ad that got the relevancy score of 9.

Cheers.

That's odd. I haven't seen any browser conflicts. Can you upload a screenshot of the screenshot so I can see how it;s displaying for you? And let me know which browser and version you have.

I still personally feel that the headline and ad copy could use work. However, the 7% CTR you are getting on the ad is hard to disregard, because it's very good. As is your relevancy score.

Have you run a breakdown to see what countries are giving you the cheapest clicks, and the most subscribers? That should help point you in the right direction.

If I was to personally try and turn this around I would start by smoothing out the ad copy and the squeeze page (without changing it too much since the ad is working well for you so far. I would then pick one English speaking country. Perhaps the UK (I think the multi targeting has also been a huge problem). I would also fix up the squeeze page visually by changing the headline colour and adjusting the formatting as mentioned, and I would flush out the supporting paragraphs as recommended in the course. Then I would turn on the traffic and see where I landed.

Good luck.

That's odd that it is displaying differently for you. What browser are you using?

If those countries are getting you cheaper subscribers then there is nothing wrong with sticking with them. It would surprise me though if that held up.

You do often see cheaper clicks on countries like those, but this is because those markets don't usually convert as well, or produce as many sales, which is why they are cheaper. But all that matters is the results you get.

In terms of changing the color of the headline, that is done in the theme customizer, under typography. Try the squeeze page headline setting. If that doesn't work, try the h1 setting. Wordpress support would not be able to help with something like that.

Ok great. I'm honestly not sure what might be causing it. Browsers can display things pretty differently Fortunately, few people will be accessing your page from Safari Desktop. Still, everything counts. All you can do is play with the line spacing and font sizes until it displays the way you want it to.

Here is a tool I use to see how a site displays on other browsers: http://browsershots.org/

But keep in mind, that shows you a TON of browsers, including very old and obscure ones. No matter how perfect your site is, it will display weird o some browsers. You really need only pay attention to the main ones.

With that in mind, is your browser up to date?

\m/

It is possible. Usually you will see a "Camel Band" option. But if you don't, then yes, that could be an issue. But if when you select the option and then click on suggestions, the suggestions will be a clue as to whether or not you are targeting the band or something related to the more general term.

Hi Gadi,

Steve here.  John is going to be in and out sporadically over the next few days, so I wanted to jump in and try to help.

So it sounds like your costs are manageable and that your ad is performing okay.  Usually when you see lower conversions on the squeeze page, the first place you want to look is the headline, to see if there's a disconnect with the audience from the ad copy, up to the squeeze page headline.  We'd need to be able to see both the ad copy and the squeeze page to make a determination.

Another issue might be that the offer isn't compelling enough (only offering one song, as opposed to two or three).

Another issue could be that there isn't a strong call to action, meaning that people just might not know how to proceed, so make sure you are telling them exactly what to do.

Hi Gadi,

Steve here.  Sorry for not responding to that part of your previous question.

Yeah, you know...  we don't have any data that would say whether or not that would be effective, but given that it does serve as social proof, I'd say that you should definitely test that, as it may be the very thing that helps people overcome their resistance to filling out the form.  I wouldn't worry about what people consider to be "small time".  You never know until you test.

Give it a shot and see if it makes a difference.