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QuoteHi everyone,
I was recently looking at my sign up rates for my different forms and I bumped into something odd.
My squeeze page is converting at 21.5% (from Facebook ads), and the one where I send Twitter traffic is at 51.6%. Nothing odd there. I also have a sign up form on my website, and a dedicated promo page for the download (not a squeeze page, just something along the lines of "download bla bla bla...), and my website form is converting at 29.1%! If I've understood things correctly that number is actually higher due to the fact that all of my Facebook and Twitter traffic eventually end up on my website after signing up, at which point they screw up the numbers because they won't sign up to download the same thing again. Have I got that right? Even if I haven't 29.1% is a huge conversion rate for a regular website. Has anyone experienced anything similar? Or do you have any ideas what's going on here? The website is also getting a lot of traffic, so the stats should be reliable (237 visitors, 69 conversions, 29.1% conversion rate).
Really odd.
Cheers,
Elmo
6:12 pm
June 9, 2011
Offline
Hi Elmo,
Steve here. Are you referring to conversions as people who sign up to your email list, or people who actually buy? 29.1% is where you want your squeeze pages to be and is not unusual at all.
If 29.1% of subscribers are buying, yes that would be an unusually high number.
Let us know and we'll try to help.
Hey Elmo,
The Twitter Numbers and the Website numbers are pretty high for a squeeze page. Can you post links to each so I better understand what you are talking about?
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Hi guys,
Here are the links:
Squeeze page for FB ad campaign: http://www.elmojk.net/us/
Twitter traffic squeeze page: http://www.elmojk.net/twit/
And the really odd one, which is converting at 29.1%: http://elmojk.com/freeguitar
-Elmo
12:34 am
June 7, 2011
Offline
Hey Elmo, I really like your headline copy on the Twitter squeeze page. I could see that backfiring for some, but I think you're pulling it off, especially with traffic that is already warmed up a bit.
Your numbers do have me scratching my head a bit though. They are almost a bit too good to be true. But hey, there are worse problems to have 🙂
Your numbers on your FB traffic squeeze page are normal enough. 20% is not bad. Could be better, but not bad, and very normal.
Those numbers on the Twitter page are incredible. To some extent anyone clicking on the link should theoretically be interested in the download that you promised them, so it's not shocking that they are high. But 50% is really high. Well done!
But I am totally perplexed by a 29% conversion on the tiny opt-in on your main site. I have never seen numbers like that on a subtle, content rich site like that. I would expect something more like 4%. I'd be curious where the traffic was coming from. It must have something to do with an abnormally high quality traffic source. It could be an anomaly if you are referring existing fans to your site and they are seeing the offer for the first time. If that was the case I would expect those numbers to drop significantly in time. But who knows. It's definitely very good, and I have never seen numbers like that from a subtle offer like that on a busy site. But so long as they are legit, more power to you.
Whatever you are doing, it sounds like you are doing it right. Keep us posted if the numbers hold, or decrease.
Great job!
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
12:22 pm
April 11, 2013
OfflineHi guys,
Yeah I know what you mean by being totally perplexed by the numbers on my main site. I am too 😀
The conversion rate is 28,9% at the moment, so it's gone down by 0,2%. But there have already been 336 visitors, and 97 conversions, so I don't think it should decline dramatically. The million dollar question is how is all this possible. I have no idea. I'm not even sending traffic that way. Think I'll have to poke around Google Analytics and see if that tells me anything.
Next I thought I'd test by sending some traffic that way, and seeing what happens.
Cheers,
Elmo
12:29 pm
April 11, 2013
OfflineI just thought of something. I have most of my conversions coming from elmojk.net where I have different squeeze pages. These people the receive the regular Aweber emails, and they then end up on my thank you page. That page is located on my main site. That in turn should mean that my main site is getting visitors who are already signed up, and they won't sign up again. Does Aweber take those into account when calculating conversions (they've already seen another sign up form and converted), or do these people screw with the numbers on my main site? If they do screw with the numbers, that should mean that the actual conversion numbers are even higher. Am I making sense?
Anyway, I still don't understand what's going on on my main site.
Hey Elmo,
I'm not totally following what you mean. The way aweber conversions are tracked are via the web form. When someone enters their name and email address and clicks submit it gets counted as a conversion. Your web form stats will tell you everything you need to know. You find these under web forms. It won't matter where the thank you page is.
That said if you are saying that you think that people who are seeing your main site with the high conversion numbers are all people who have already signed up via the squeeze page, those people would be counted again. And it may be that only the people that are already on your list are seeing your main site opt in and signing up again because they think they might get something new. This could account for oddly high conversion numbers because of how targeted the traffic is. For example, I have sent existing fans to a squeeze page and had that convert as high as 90%. But cold traffic will never convert anywhere near that high. Is that what you are sort of saying? You could verify this by taking 10 or 20 email addresses and running a search on them in aweber to see if they are on both lists.
Aside from that, just check out your stats. Are your open rates good. Are most people confirming? So long as the stats are healthy I would take it as a blessing.
If you are getting double sign ups like I mention above then you could stop this by using tags and campaigns instead of lists. See the recent lesson here in the members area or more on that.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
11:06 am
April 11, 2013
OfflineHi again,
It's been a while.
I decided to try sending paid traffic to my website, to see what happens to those extremely strange numbers.
The results after a couple of days are definitely odd. Here you go:
| elmojk.com Edit | Preview | Publish | Delete | Reset Stats | Copy | inline | 124 | 30 | 24.2% |
Here's the link to the page I'm sending the traffic to: http://elmojk.com/freeguitar
2:33 am
June 7, 2011
Offline
That is definitely odd. It;s great, but odd. Try doing this... Go to "subscribers" and export all of those subscribers. Make sure there are no weird double ups. I'm guessing there will not be. Then go to the home page and start running those addresses in the main subscriber search field that you should find further down on the home page of your dashboard. You are looking to see if all of the people that are signing up are already on another list as the scenario I outlined in my last response is the only thing I can think of that makes sense. Unless you've just somehow stumbled upon the most amazing targeting I've seen.
A couple of questions...
1. If the page was doing so well, why did you ever stop running traffic to it?
When you did stop running traffic to it, did the conversions stop as well? Did the conversion rate go down?
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
9:15 am
April 11, 2013
OfflineHi John,
I did send Twitter traffic there at one point. But a squeeze page did better, so I stopped that.
I've never sent paid traffic there before now. I don't know where the traffic was coming from.
I'll do what you suggested next week when I have more time.
Cheers,
Elmo
9:28 am
April 11, 2013
OfflineOK. So I had a bit of a poke around and realized one thing.
There's no way that they can be on another list and then sign up via my website, since that only directs to the same list as my squeeze pages. I do have a few other lists, but only for people who buy stuff or sign up for lessons.
So if I've understood you correctly, then it shouldn't even be possible for the multiple sign up to mess with the conversion rates?
-Elmo
12:27 am
June 7, 2011
Offline
Actually, because of the new tagging feature, a person can actually sign up twice to the same list. They won't show up twice on the actual list but they would get counted as a conversion. This is so that you can tag the same subscriber by adding them to a new web form. It effectively just updates their contact info.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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