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Advice on doing more with Internet Marketing outside of music
January 1, 2012
10:25 pm
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 Question for you...
I really enjoy this stuff.  And I'd like to do more of the internet marketing (in addition to my music) for extra income.  Is there a resource you can recommend for getting started with affiliate marketing?  
I trust your advice more than the 1000's of gurus and lip service out there.  For the next 6 months I actually have the time to dig in deep with this stuff. But I really need to be on top of my game by then.  Any advice you have is appreciated.

DEAN FIELDS

DRESSED HIS WIFE UP LIKE A HORSE FOR HIS NEW ALBUM COVER
http://www.deanfields.net

January 1, 2012
11:12 pm
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Hey Dean,

Thanks for having confidence in me. There are a few of the IC members that have been asking the same thing.

It's a hard one. I think internet marketing is AWESOME. It has given me power, confidence, the ability to buy a house in cash, and more than likely I will never have to work for anyone EVER again. I think any relatively smart person can do it.

BUT… It's not so cookie cutter as people try to make it sound. I have probably read between 500 – 1000 books/courses/lectures/videos/interviews om the subject and I've been doing it for 4 years now. There is no real way I can say, do this and I can guarantee you will have an income in 6 months. I have seen people start making money right away and I have seen people flounder for years with no income. It took me about a year to really crack it. Until then I was just making a  few hundred bucks a month. But within less than a year of making real money I had hit 60k in a single month (I don't do that every month).
My first advice would be to figure out which business model sounds right for you. There are many. Some of the main ones are:

-List Building and selling affiliate products to the list (very similar to the MMM strategy).
-Creating and selling your own info products
-Online retail
-The publishing model (blogging for adsense and affiliate income)
-Creating a large number of small niche sites.

 

The list goes on.
If you know what you want to do I could advise you better.

The thing to keep in mind is that the more you succeed with an internet business the more you realize that it's not some magic system, it's just a business like any other. The only difference is that it's a digital medium.

And remember that the gurus are using fear to sell products so it's easy to get overwhelmed and think that you always need to chase the next strategy to come along. The fundamentals are actually pretty simple. Have been for years.

If you were looking purely for fast income I would probably say that creating a digital product that solved a real problem and that could justify a fairly high price would be the fastest way to do it.

If you didn't want to create a product I might go for the publishing model. The publishing model is not really the best long term model but it is almost guaranteed to bring in something pretty quick. I had an adsense site bringing in $25/day in just a week or two a few years back. I abandoned it to work on other things and it still brings in money every month.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

January 1, 2012
11:19 pm
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Awesome John-

Thanks for getting back to me.  I can totally commit to it taking some time.  Not only over the long haul, but in hours of effort.  I've got 3-5 uninterrupted hrs a day I can devote to this right now. -I teach guitar when Im not performing.  Great gig...but after about the 3000th time you teach 'Sweet Home Alabama' or 'Back in Black' you pretty much want to stab your eyes out with a stick. The 6 month timeframe is because my wife and I are moving to Nashville in June so I can do more co-writing for country music.  So, I'd like to avoid the job search as much as I can when we get there and be able to make money while accommodating a pretty wacky schedule of writing sessions.
As for which business model....
I've been doing a bunch of research but there is so much damn noise out there. I would love to create my own products but I'd like to really hone my marketing skills while I come up with a good product to create.  With that in mind, I think that niche sites AND the publishing model may be be the way to go right now...?  I like the adsense idea initially just because I think it would help with my confidence if I can see a quicker return out of the gate.  And from I've researched, selling physical products on small niche sites seems like a good way to use what I already know.  
And If I do it right and find a good niche and successful product, can't I just pop an opt-in form on those sites and start building a list?
And...Then, I could create my own product at that point and market it to the list then?  
Am i on the right track to think of this in stages? Or am i convoluting the whole thing?
The way I understand it, Im still using the same processes no matter what Im doing right?  (choose great keywords, build sites, keep creating content, and get backlinks)

DEAN FIELDS

DRESSED HIS WIFE UP LIKE A HORSE FOR HIS NEW ALBUM COVER
http://www.deanfields.net

January 2, 2012
12:12 am
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Dean Fields said:

And If I do it right and find a good niche and successful product, can't I just pop an opt-in form on those sites and start building a list?
And...Then, I could create my own product at that point and market it to the list then?  
Am i on the right track to think of this in stages? Or am i convoluting the whole thing?
The way I understand it, Im still using the same processes no matter what Im doing right?  (choose great keywords, build sites, keep creating content, and get backlinks)
Yes you can do that, but it's not necessarily the same process. But there is cross over all over the place.
Adsense is a great way to start just so you can see some immediate money. It gives you a boost in moral and wets your appetite. But it's a longer and more tedious road then something like product creation can be.
There are different publishing models out there but if I was going to start up a new site that was based in publishing this is what I would do...
1. pick a niche that pays a lot. A google search for "high paying adsense keywords" will give you some ideas. Things like real estate, home loans, dui attorneys, cancer treatment, etc, all pay really well. The bummer here is that it's harder (at least for most of us to one day create products in these niches). There is nothing wrong with going for a niche you are more passionate about but it is a bit hard when you see .5 clicks as apposed to $1 clicks from something like home loans. Choose something that is right for you and use the free google tool to get estimates in what people are paying.
I would also try to find a list where people have an ongoing interest such as biz opp, health, etc.
2. I would create a blog, somewhat similar to the MMM blog. Probably with a slightly less obtrusive opt in box, but still with a big call to action in the right side bar. The call to action would be for a news letter. More on that below.
3. I would also create a squeeze page that advertised that news letter as though it, in itself was some really awesome thing. Create a graphic that showed screen shots of the letters, etc. Explain that the newsletter will give people the results they are looking for. Drive your traffic to that newsletter so that all intentionally driven traffic is going into list building.
4. Set up your blog so that it only shows snippets of the first 5 or 10 posts on the home page with links to read more. No adsense on the home page, just the interior pages. I'd also possibly do something like add social feeds and icons in the sidebar so that it looks like a real site. Add a privacy policy, contact info, everything. I'd also have links to my categories and/or archives in the side bar just like any blog.
5. I;d set the adsense up so it was right under the headline (separated by at least a line), or I'd wrap the text around an adsense box, much like how we wrap text around images in blog posts. 2 - 4 ads ads per block.
6. I would follow all the same guidelines that are in the SEO module (October). Create a list of primary, secondary, and tertiary keywords and set up your site accordingly.
7. I would then go out and take the RSS feeds from any and all related sites in my niche as well as create a google alert (rss feed) for my main keywords and add eevrything to a folder i my google reader.
8. Every day I would scan the reader for interesting articles and I would summarize the news in my own words. maybe throw in some quotes (and link/credit accordingly). The goal would be to be creating content that was actually interesting and news worthy. This is commonly called "news curation". You can crank out content very fast this way. I would add my target keywords to the content. I would also write specific articles around my secondary and tertiary keywords. I would try to post 2 or 3 of these each day to the site.
9. Each day I would send out a simple newsletter to my list with headlines and brief descriptions of the content, with links back to the full article on the site. That's where people would get hit with the ads.
10. I would also do something each day to drive traffic. IE Ezine Articles or even possibly PPC.
11. I's blast each summary link to the social feeds that you created for the site as well.
12. I would put affiliate links in my posts wherever appropriate but without being over the top. Just simple links on related keywords or related calls to action.
13. I would send out the occasional affiliate promotion using a mini product launch type strategy. Content >> LTO >> Last chance. Only once or twice a month.
So to summarize...
you have traffic coming in from SEO as well as conscious traffic generation and social feeds.
All the traffic you work for or pay for goes to the squeeze page. 
You are recycling that traffic via the list and getting continued exposure to your ads over the long haul.
You are also getting direct adsense traffic from SEO.
You are supplementing it all with affiliate links.
Important thing to remember... You are creating something that looks and feels like a real site and that offers actual value. This is more than just a crappy adsense site and you are still building real value.
There are many approaches to this. This is just what I would do.
FYI, as soon as I could afford it I would outsource the curation and the newsletter writing. Should be easy and cheap.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

January 2, 2012
1:26 am
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Awesome!  This is great stuff.  Lots to digest and plan out.  But priceless.  Thanks so much John!!  Ill keep you updated.

DEAN FIELDS

DRESSED HIS WIFE UP LIKE A HORSE FOR HIS NEW ALBUM COVER
http://www.deanfields.net

January 4, 2012
6:38 am
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Hi John,

That was awesome to have you share like that. As for what John warned about earlier that some people take off right away and others don't...I'm the poster boy for that! I started close to the same time as John and built up an Adsense site - I didn't get my first cheque until last year! Part of the reason is that I'm from Canada and both Amazon and Adsense will only cut a check once you hit $100. That takes a long time at 5 to 25 cents a pop! But I hung in there and am starting to reap the rewards.

I didn't publish anywhere near the amount of content that John is suggesting, and I went with a 'passion' topic that doesn't necessarily pay well. However, I stuck with it where if I was attempting to write about mortgages, life insurance or some health topic I probably would have quit a long time ago!

Things started to change when I started to focus on affiliate marketing and product keywords specifically. While Adsense is easy, I'd caution it being your main or only source of income - but if you've researched for high paying keywords I'm sure it could supplement your other approaches nicely.

The other thing, try to find affiliate offers that pay you quickly. As John eluded to - the quicker you can see that you're earning money the easier it will be for you to ramp things up; both for motivation and also by having money to reinvest back into your business. I refused to invest anything but the bare minimum to 'keep the lights' on and didn't have anything else to put towards growing my business - which is probably another reason why it took so long for me to see effective results.

John's the guy to listen to when it comes to this stuff, but at least you can learn some of the things to avoid that I've done!Wink

January 5, 2012
4:51 pm
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Dean, if I were to recommend any single course/method for a beginner to follow it would hands down be Andre Chaperon's Tiny Little Businesses (tinylittlebusinesses.com).  He is one of only a handful of "guru" types that I follow; his stuff is GOLD.  I suggest you get into that program when it reopens and buy/follow nothing else.  After six months you'll end up with a killer affiliate site/business/email list.  At that point you can either use it to create and launch your own product in the niche, or use the knowledge you gained to repeat the process in other niches. (Head up, he advocates using paid traffic to build the list.  You can bootstrap, though, so you don't need a huge bank roll up front.)

If you decide to go the curation route that John laid out you need to get into Peter Spaepen's nano212.com. IF he ever reopens that is.  He is another of my mentors and, like Andre, his stuff is GOLD.  Nano212's membership is capped at 200 and he only reopens if people cancel.  That has happened (reopening) exactly once in the 7 months since he started it, and even then it was only for 5 spots.

Whatever approach you decide to take my biggest advice for success is to stick to that single method and don't allow yourself to be distracted.  Don't try ANYTHING else.  A sure fire recipe for failure, or at least delayed success.  It would be much better to stick to a single method for a year and fail, than to flit from one method to the next for a year.  Constantly changing will pretty much guarantee failure.  Sticking to a single approach, even if unsuccessful (although failure is unlikely if you stay focused), will give you much more knowledge and a stronger foundation upon which to build.

BTW, both TLB and Nano212 are monthly subscriptions.  TLB is for a set 6 month term while Nano212 is indefinite.  Both are in the $30-$40/mo range unless they raise prices.

I'm an attorney and internet marketer, but I'm here to help my daughter build a career as an independent singer/songwriter. -- taysings.com, youtube.com/taysings

January 6, 2012
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Can't vouch for the first course, but I know Peter Spaepen. At least to the extent that we have spoken a few times on the phone. I like his stuff. Haven't checked out his monthly membership but he practices a very similar model to the one outlined above.

They key for me is creating real value. I think most people fail because they think they can just write a bunch of hollow articles and people will buy as a result. That happens, but it's usually just a trickle of sales that come as a result of poaching a brand name.

To really make it big you need to really serve your market. And then keep serving and expanding. If you can't imagine people in your market telling their friends with the same interests to check out your site because it was really cool/helpful/entertaining/whatever, it's going to be hard to see more than a modest income. That's what most guru's leave out.

It's not much to do with internet marketing per se, but everyone should read "Crush It" by Gary Vaynerchuck. He talks a lot about the be awesome and they will come principle. (actually, get the audio book. The fact that he reads it adds a lot). Tie that in with a more deliberate marketing strategy and you can't fail. Regardless of your model.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

January 6, 2012
3:19 pm
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Thanks John for recommending the audio version of Crush It – I have yet to read it (it's on my list) but I imagine hearing Gary read it himself would definitely add to the experience big time.

————————————————————————————

Also – I guess just to clarify my earlier post, my progress online has never been a full time effort. I've been squeezing in what I can while working two jobs and spending next to none of my own money.

It's very easy for someone looking to get started in internet marketing to see that it took someone six months (for example) to start earning money, but you don't know if that time was full time, were they spending $1,000/month on ppc – did they already have 5 years previous experience as an employee in the field before the went off on their own? All of these are significant 'details' that will impact on how they reached their results. The time (six months) is incidental – but that is often what a lot of people like myself grasp onto at first glance. However, if you're ineffective and unmotivated you're definitely not going to succeed whether it's six months or six years.

One of the first things we have to overcome is the 'employee' mindset where you can do just enough work to 'get by' and wait just 'long enough' to get the necessary seniority to get a raise and earn more. When you're in business – only results matter and if you can't generate the results and aren't willing to devote the time and go through the pain of figure out what does work and how to get the best out of yourself – you might as well stay as an employee.

It's a huge mind shift that doesn't happen overnight – you need to totally rewire the way you think and how you approach things in life.

Set a definite goal on what you want to achieve, how you plan to achieve it (how much time per day or week, how much money you plan to invest, how many websites, how many pages, how many products you're going to promote – the more detail the better), make sure to track and measure your progress so you can course adjust along the way and see what happens.

These are just my own personal observations and aren't directed at anyone in particular.

January 17, 2012
12:47 am
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It's funny, but between John's recommendation above and some other stuff I've been checking out recently I've been thinking about seriously converting one of my sites into a curation blog. I rarely post on it because I want to put out "quality" content and haven't found the time, but curated posts are much easier to do and less time consuming... so we'll see.

I've actually heard of people curating content from other sites - not even curating breaking news, just visiting a high ranking site and 'cherry picking' and curating the best of their content onto their site. As long as you add something of value to it and link accordingly to the original site - all is good.

Need to think over my site a little before I go through with this, but from where I stand it makes a lot of sense and shouldn't hurt anything that I already got going on my site.

January 17, 2012
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Yeah, as long as your adding value and original content I think it's a great way to go. But you don't necessarily need to think of it as poor quality. There are many curation sites out there that are very respected. Hypebot.com is a good example. If you give people a single source where they can stay up to speed on a topic, you are really serving your market. I have my hands full right now with projects but if I was to start something new, that's what I would do. But again, I would make sure most of the content was original with just a quote or two in the article. You essentially become a reporter who reports on what other reporters are saying.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

January 17, 2012
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Hi John,

When I said "quality" in quotation marks I wasn't referring to the fact that curation was poor quality - just my own tendency to take my time when it comes to writing my own content; subsequently leading to me putting out new content at a snail's pace.

I think curation solves a lot of that, because you're not thinking up the topic from scratch, but merely commenting on what another article deals with that you feel is of interest to your audience. I know there's a lot more that I can do for my audience but I often put it off due to time and money - but if you put the effort in, the money can start coming in and then the time becomes less of a problem, so time and money isn't an excuse really!

Curation is a way to have regular content without over thinking it so I think it will work well for me since I'm not in the position to outsource. I have a lot of ideas and keywords to research to see how much 'news' there actually is in the niche, some are busier than others.

My site was originally built to monetize Adsense (but with quality content) and I slowly incorporated affiliate links and it's set up pretty well for SEO and almost 5 years old - so I think I'm in position to benefit pretty quickly if I can consistently update the site with curated content as well.

January 20, 2012
10:33 pm
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Sounds good. Best of luck with your site.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

February 2, 2012
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Well, I've been a little derailed of late due to a change in my employment status. So now I need to switch gears and get something full time again and 'stabilize' before I can work at growing my online income. Just a temporary setback and then I'll be back at it!

February 2, 2012
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OK Mike, we'll leave a light on for ya! Too bad we don't live closer to each other....maybe we could do some gigs together to help you during your stabalization periodWink

What would a jam session with Gordon Lightfoot, Collective Soul, and Damien Rice sound like?

Check out Greg Parke and you’ll have a pretty good idea!

http://www.gregparkemusic.com

March 7, 2012
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I love this idea of a curation site! finding material seems less daunting than coming up with it and then you can weave in original content that's related even if a bit tangential... 

julianna raye

March 24, 2012
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Hey John,

I'm considering drip content for the meditation training modules and found this: http://www.wpdrip.com/ 

There are so many of these types of products out there I have no idea which are any good so would love your recommends. This product claims Wish List's method of content dripping is not optimal since it's in "modules"? I don't understand what "modular content" is or why wpdrip could be better.

Also, I looked into evergreen for webcasting and they don't do drip content so I guess I wouldn't be able to pre-schedule the webinar portion of my trainings unless that could be handled by WishList or some other membership site software.

I'd love to find an all in one system or ones that easily integrate with each other. Any suggestions?

Many thanks!

Julianna

julianna raye

March 25, 2012
1:35 am
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Here's another product: http://digitalaccesspass.com/

 

Actually, I may just want to set up a release schedule as opposed to limiting who sees what when. If I ended up doing monthly live calls the drip content model wouldn't make sense. Are there plugins available that enable you to upload content in advance and set a release sched?

julianna raye

March 26, 2012
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Hi Julianna,

 

I haven't used WPdrip - but if it's the same one I'm thinking of by Robert Plank and Lance Tamashiro - then it's on my radar as well. I remember being pretty impressed with how it works, but it's been a while since I looked at it and I haven't purchased it.

From my experience it sounds like the 'drip' feature should be very simple to do, but I have one feature as part of a theme I bought and it's a little confusing to use. The WPdrip product by Robert and Lance works more like an autoresponder does - so if you're already familiar with using one for your emails I think the learning curve for it is not quite as steep.

March 26, 2012
6:12 am
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cool, thanks Mike! I was thinking I'd like to drip content from the library so new members gain access over time to prior content while having immediate access to the monthly training... maybe it's not necessary but thought it would be less overwhelming. Are these other plugins compatible with wishlist or is it either or?

julianna raye

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