Hey Nick,

Ok, there is a lot here to respond to. I'll do my best 🙂 Just remember that this is all just one guy's quick opinion and is in no way gospel. 

1. When setting up your ad, I would always test three images as a starting place. If you want to do that now you would need to start a new campaign from scratch because you already have history on this ad and all things wont be equal if you just add a new ad to the mix.

2. I think your squeeze page copy is a little complicated. There is a little too much going on there, and all that text is a bit fatiguing. I think you simply want to get the core benefit across. "Learn how to play your first song on the guitar in just 10 minutes" (or whatever), then state your credentials. The video is pretty good, but I felt sort of similar. You really have just a few seconds to make an impression, and because you start off playing I already form an opinion before you speak. I'd rather here you just introduce yourself and tell the viewer that you are a (fill in credentials) guitar teacher and if they enter their name and email address you will have them playing their first song in less than 10 minutes (or whatever is true), then you could give some examples of your chops.

3. i think you could also address whatever major obstacle those interested in guitar lessons might have. It's expensive, complicated, nerve wracking (whatever, and point out how your solution solves the pain point.

4. My best best at the biggest issue here is your targeting. I can't imagine that anyone reading guitar player magazine does not already consider themselves as a player beyond needing lessons. You want to find people that are in the earlier stages of their playing. This is a challenge with Facebook ads. For niches like this you may do better with something like adwords. But adwords does not make it easy to promote a squeeze page. But I wouldn't give up on FB yet. I would start by creating three ad sets (each one targeting a different audience), and I would try target audiences that relate to guitar lessons. Look for large competitors. Justin Guitar, etc. Possibly large instrument shops, but I am less hopeful for those audiences. And I would run three images for each ad set (the same one's for each adset). Soon a winning combination should emerge.

5. I would DEFINITLY use Facebook's conversion tracking and bid or the most possible conversions. This will help FB figure out what segment of your audience is actually converting and send you even more targeted traffic then you will get just bidding per click and relying on Aweber.

Hope that helps. Let me know how you make out.

Hey Nick,

Sorry for the slow response. I tool a little time off for Christmas. Back in the saddle now though. Glad that helped a bit.

Just so you know, FB does have some level of support. They have a support tab right in the left side bar within your ad manager. The support is pour, but they will always get back to you. They seem to have a few levels of support. Write in once and nearly every time they will just copy and paste an answer that isn't helpful. Reply and clarify how their answer does not address your issue and it seems to get either a new person, or a more customized answer. But yeah, it is surprisingly bad for a big company. When you spend enough you get a point person though, and I believe they are working on adding phone support.

But regarding that pixel, you really do need that if you are trying to get leads. It's pretty essential.

Adwords is tough in the sense that Google is VERY strict about what you can advertise. They want your content to mimic organic content, which means no squeeze pages (at least last I checked). There are workarounds, but it requires creating so many holes in your squeeze page that it almost defeats the purpose. They are also very expensive, and very competitive for the guitar lessons niche. But the traffic is very high quality.

My only feedback on your automated tweets is that they feel very canned and promotional. I don't feel like a real person sent those. You could try something more along the lines of "Nice to meet you. If you ever have any questions about guitar playing let me know, or hit me up here: http://link.com - or something along those lines. Just use language you would use in a real conversation.

Close your eyes and picture a person sitting in front of you and then say the line out loud. See if it feels natural. I do that kind of thing a lot and it really helps.