Log In
Members
Home
Add Reply
Add Topic
Topic RSS
QuoteHi John
I've been testing several elements lately through dynamic creative and had a question about a couple of different stats and which one should I pay more attention to.
I'm trying to test various headlines against the one I'm using on my squeeze page. Some of them are getting way more clicks, but the one on the squeeze page gets the best CTR.
I'm assuming Facebook is serving certain headlines more than others, which is why they have so many clicks, but why isn't it serving the one with the best CTR the most? What I mean is that pretty consistently the top performing headline click wise is only number 3 or 4 CTR wise and vise versa. How do I determine which one is performing best? Which metric is more important, clicks or CTR?
Thanks,
Gadi
10:36 am
June 7, 2011
Offline
Hey Gadi,
I used this as the "question of the week" in the last coaching call and you can listen to my answer here: https://www.mmmanifesto.com/in.....-19-4-3-4/
I start answering it at the 22:45 minute mark so feel free to skip right to it.
Let me know if you still have questions.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
1 Guest(s)
