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1:18 pm
July 2, 2014
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QuoteI have artwork that I'd like to promote and I'm looking for ideas what to offer on a squeeze page. It seems the principles of the music ad workshop could apply but I don't know that downloading art is all that special. The goal would be getting someone to buy a painting.
Elliott Jeffries elliottjeffries.com
9:36 pm
January 20, 2014
OfflinePerhaps an art lesson:)
10:36 pm
June 7, 2011
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Hey Elliot, with something like that it is a bit trickier. My Mother is an artist as well so I've put a lot of thought into it. I think that a high res print file might be of interest to people who like your stuff, but you would want to really try to paint the picture (pun intended) of the value in that kind of a file vs a regular old image they can get on the web.
One thought might be that you could offer a signed and professionally printed (frame optional) version of the print right there on the thank you page as an upsell. You could follow up again at some point with the offer as well. Can't guarantee that will work, but it might be worth a try.
Another strategy for products like this that don't have an immediately obvious giveaway is to focus more on cultivating that relationship on Facebook and then try and move those fans over to the "newsletter" from the wall.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
11:34 pm
July 2, 2014
OfflineCarlos Castillo said
Perhaps an art lesson:)
good one, your answer is helping figure out my target audience.
Elliott Jeffries elliottjeffries.com
11:47 pm
July 2, 2014
OfflineJohn Oszajca said
Hey Elliot, with something like that it is a bit trickier. My Mother is an artist as well so I've put a lot of thought into it. I think that a high res print file might be of interest to people who like your stuff, but you would want to really try to paint the picture (pun intended) of the value in that kind of a file vs a regular old image they can get on the web.One thought might be that you could offer a signed and professionally printed (frame optional) version of the print right there on the thank you page as an upsell. You could follow up again at some point with the offer as well. Can't guarantee that will work, but it might be worth a try.
Another strategy for products like this that don't have an immediately obvious giveaway is to focus more on cultivating that relationship on Facebook and then try and move those fans over to the "newsletter" from the wall.
Yes, a hi res print that I could print at home or something printed in quantity that I could sign. It could be be a postcard with an upsell angle of thumbnails of more images. Then I could send another signed postcard if I can confirm they're interested and figure out a limit of how many postcards to send them before trying to close a sale. Something like that?
Elliott Jeffries elliottjeffries.com
10:11 pm
June 7, 2011
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I'm not 100% sure I'm following what you mean exactly with the postcard and thumbnails of other images but you could certainly try anything. I would think a standard size print, rather than a small postcard. Something they could hang on their wall. But that's just me. And I probably wouldn't try upselling the upsell, if that's what you mean. I'd probably save the other stuff for other promotions. But again, that's just my take. You can give anything you can envision a try. Let us know how it goes.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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