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5:50 pm
June 10, 2011
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QuoteHey John, I've gotten out from under all the tech issues that plagued me this year and I'm starting to promote my programs in the new year. How to meditate with music is complete so I am going to start there. I'm also creating a follow up or alternative program called the pop go zen membership for people interested in ongoing meditation practice without music.
Both programs are now housed on my popgozen website. The popgozen website doesn't see much traffic yet, but the howtomeditatewithmusic site has gotten some nice seo so it's receiving organic traffic and I get a few opt ins a day from it. I only have one fan page on facebook, popgozen.
Here's my question: A friend warned me that it's unwise to promote both programs on the same facebook page or to try to maintain 2 websites. His company consults major brands about fb so that is his area of expertise for big brands. He said if I try to promote both progams on one fb fan page, it will diffuse the focus and affect my quality score which adversely affects my promotional efforts. Alternatively, if I create a separate fan page for how to meditate with music and link that one to the howtomeditatewithmusic url, then I have to maintain 2 fan pages which he thinks is too much effort considering all the other aspects of the business that I need to maintain.
So it's sort of a lose lose proposition from his perspective. What would you advise?
Thanks!
Julianna
11:03 pm
June 7, 2011
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Hey Julianna,
I couldn't comment on your friends experience/perspective. Promoting multiple products on a FB page is completely normal and common place. It's considered best practices to post regularly, about many different things, if for no other reason than to keep your fans engaged, so I can personally see no issue with occasionally mentioning two different programs. There may be some weird strategy out there that focuses on some benefit of keeping a page extremely niched out, but it's not something I focus on, or have come across. And I personally wouldn't do it.
As you touch on, it's too much work to manage too many elements. And email is going to be what fuels 80% of your business anyway. So don't make it more complex than it needs to be. I personally use FB purely as a way to reinforce the email relationship I have with my subscribers. It's an opportunity to stay on the minds of my prospects without sending out very many promotional emails. Others no doubt use FB differently (and I'm sure whatever they do is effective for them), but that's what I do.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
4:19 am
August 27, 2011
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I'm going to play devil's advocate here - I agree that promoting two different programs from one FB may not be the ideal circumstance...sort of like promoting two offers/optins on one squeeze page.
However...if they are closely related (both are meditation, one with and one without music correct?) then you can probably get away with this as John recommends.
The main point here is focus. Two fanpages sounds like too much to manage, but perhaps two offers are as well? I think you'd be best served to laser focus on one thing and totally knock it out of the park, then bring in thing #2.
"The (wo)man who chases two rabbits catches neither".
My personal experience is I've tried to juggle too many things and then don't get any of them as polished or promoted as I want - your mileage may vary...
Mike
10:21 pm
June 7, 2011
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Definitely. The more you can focus on one task at a time, the better. But promoting multiple products under the same brand/FB page is very common place and I see no problem with it at all so long as it ties together.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
7:10 pm
June 10, 2011
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Ok thanks for the input I just got back from a silent retreat and ready to kick things into gear at long last. The music meditation program is complete so will be focused on promoting that while readying the other one to launch. I was beset with tech issues last year but found that the folks who got to take the music meditation program really wanted a follow up in the form of a steady monthly program and I also think a monthly will appeal to a wider range of people.
My friend was referring specifically to how effecitve paid advertising is/how much it ends up costing as being informed by your quality score... i.e. if my page doesn't have a good quality score and I'd like to promote a post, it will end up costing me more...
8:47 pm
June 7, 2011
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Julianna Raye said
Ok thanks for the input I just got back from a silent retreat and ready to kick things into gear at long last. The music meditation program is complete so will be focused on promoting that while readying the other one to launch. I was beset with tech issues last year but found that the folks who got to take the music meditation program really wanted a follow up in the form of a steady monthly program and I also think a monthly will appeal to a wider range of people.My friend was referring specifically to how effecitve paid advertising is/how much it ends up costing as being informed by your quality score... i.e. if my page doesn't have a good quality score and I'd like to promote a post, it will end up costing me more...
Sounds good. I just spent a month speaking with a FB ad rep about their platform, and trying to get the complete low down on best practices and while they do have a quality score, it's based on past ad performance, not page optimization. So in other words, if you have a picture in an ad and that ad gets a pour click through rate then the picture gets tagged as being low quality and it will effect your ad prices should you use the picture in the future. But simply re-uploading the same picture solves that. There was nothing that was ever suggested that mentioning multiple products, or how tightly niched out your page was, would have any effect on an ads performance. And I can't think of a logical reason it would with FB. It does with Google Adwords because they are trying to replicate organic search with the paid search experience. But with FB it;s all about engagement.
But there could certainly be things I am not aware of.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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