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3:04 am
June 10, 2011
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Quoteok yes the rate went way down to 19 cents and my ctr @4.6% and leads are now costing under a dollar. Took a few days to get there.
What is your take on larger audience size? Do you think it's too broad to target people who are interested in yoga or meditation?
Yesterday my opt in rate was down to 10% and today it's way up to 40%?! Have you ever had that happen? I feel like FB's tracking is inaccurate but I'm happy with my cost per click. Just makes it confusing for deciding whether to tweak a landing page to improve conversions.
Also, how do I keep track of the people that visit, for retargeting purposes?
11:04 pm
June 7, 2011
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Awesome, glad you got those costs down.
- I don't think those audiences are too broad, especially meditation. BUT, you might need to tweak the message on your landing page so that you are speaking to those people. I'd want to focus on meditation if I was going after that audience, as apposed to mindfulness. But then again, it might work as is.
- I have definitely seen those swings, but over time they should be consistent. Probably just not a big enough sample size.
- FB tracking is DEFINITELY inaccurate. I've mentioned it in quite a few lessons that it can only be used as a guide. They miss a lot. What I do is look at the aweber numbers and divide them but I what I spent that day. It's not accurate on a transaction by transaction level, but over the course of time you have the numbers you need.
- You don't keep track for retargeting. You simply place some code on the page you want to retarget and set up a "remarketing" campaign.
Cheers.
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7:15 pm
June 10, 2011
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Ok thanks! Using that method of calculation, my cost per lead today is @.50 cents. Yay! This is working. 
Are the instructions for a remarketing campaign in the custom audience video?
7:28 pm
June 7, 2011
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Awesome, .50 a lead is VERY cheap, especially in a market like yours. If you can't make that work then it's your funnel and or the message to market match.
And yes, they are in that lesson.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
5:27 am
June 10, 2011
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Hmmm... well unfortunately of 175 opt ins I got no conversions. The sales funnel has worked in the past although not as well as I'd like, but this time, I can see that of those opt ins, 90 clicked the link to the free download and only 3 people clicked on the link to the sales page in the first email to check out the offer. Here's the sales copy on the first of the three messages:
Hi
I've developed an animated presentation you'll enjoy about the value of meditating with music. You're free to watch here:
In the previous trainings I've sent out, we talk about what Mindfulness Meditation can do for you and I also gave you an opportunity to experience firsthand practice with music. You journey with music has only just begun. There are actually many strategies you can apply to experience the rewards of mindfulness practice with music. Each one will enhance your appreciation of music, while helping you know yourself at a deeper level and even radically improve your whole life!
Music and meditation are a powerful combination! Not only is it a great way to start meditating, but it's also a great way to deepen your practice. Anyone who has been practicing a while understands that meditation needs to be integrated into all our experiences, so that our whole life becomes more fulfilling. As you develop your practice, that will happen naturally over time, but it's also something you can cultivate in yourself, intentionally.
Practicing mindfulness while listening to your favorite music is a great way to bridge the gap between formal practice and the activities of your life. This is actually a thorough and adaptable system which give you a tremendous advantage once you have it under your fingers. You are free to practice in many different environments and conditions, upping your chances of experiencing the profound rewards of meditation. And whether you are a beginner or advanced practitioner, meditating with music offers some real advantages over other forms of practice.
So take a look at this unusual combination of music and meditation to discover it's unique benefits:
3:01 pm
June 7, 2011
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Hi Julianna,
If people are not clicking then then you need to look at the open rate. If the open rates are decent but clicks are not, then you need to work on copy. You might also need to look at whether or not you have created desire in your email series prior to the pitch.
As I've stated before, I personally don't connect with the idea of mindfulness as apposed to achieving various states through meditation. Mindfulness strikes me as a fluffy word that doesn't immediately strike me as offering something substantial. I realize you disagree and I respect that, but that is something I keep coming back to when I read your copy.
Another possible rpoblem here is that you are telling people that you have a presentation for them to watch, but then telling them what it is, which is basically a pitch. That could be a problem. Hard to say though.
You may try simplifying this and explaining that you have a new meditation workshop (or whatever you're calling it and they can take part by clicking. The workshop will offer them X, Y, Z. Just click.
...and maybe not over complicate it.... If that makes sense.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
6:58 pm
June 10, 2011
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Yes that makes sense, thanks. I'll try simplifying the copy and stick to the word meditation. The open rate for the freebie is 66% the open rate for the first of the three sales pitches is @36% and the next 2 have an open rate @30%.
I guess considering the open rate, that download rate for the freebie is very good? My other concern is that I may be trying to sell people before they've had a chance to try the freebie. Like... maybe they download it but don't bother checking it out? So, by the time they are being pitched on the program they haven't even listened to the free lesson yet. What do you think? If that makes sense, anything I can do about it?
Also, going back to the $19.95 product, you mentioned it's harder to do an upsell from an inexpensive product which was my plan --- to upsell the monthly membership after someone buys the how to. But what about doing it in reverse order and selling the membership, then offering the one time product on the back end?
11:49 pm
June 7, 2011
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I don't think anything over 30% is terrible, but for new leads it could definitely be higher. I like to see a CTR on emails that is about half the open rate, but that varies.
As far as the possibility of not trying the freebie before buying... That is a very real possibility. I try to send out 2 or 3 value adding emails before going for the pitch. That way if they skip your initial freebie because of time, you still have some other stuff in front of them that hopefully they have had the time to benefit from.
Re: upsell... There are a couple of standard ways of running an upsell...
Most of the big guys go 3 times the original price with the first upsell and then drop back to a recurring offer that is close to the original product's price for a second upsell. I'm not as crazy about the double upsell so I go with a downsell that offers recurring. But there would be nothing wrong with offering an initial program for $20 or so and then jumping to $77 or even $97 on an upsell, so long as you could convey the value. Though looking at those numbers I wonder if you might convert better if you raised that initial price to $29.95 instead of $19. Makes the $97 seem like less of a leap. But that's a testing thing.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
1:38 am
June 10, 2011
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Regarding my question about the upsell, it sounds like you're talking about 2 one time purchases, one of which is How to meditate with music (which is helpful info, by the way). I was actually talking about the combo of a one time product priced at $19.95 and a recurring product priced at $19.95 per month (meditation membership.) How would that work?
Regarding How to meditate with music, I'm getting a 4.1% ctr on the ad and according to fb, clicks to my website are costing me .13 cents. But I'm spending anywhere from @.75 cents to $1.40 per conversion, depending on the day. So, it seems like either fb is way off or I need to tweak the landing page: http://howtomeditatewithmusic......ree-lesson
Regarding the sales funnel, my click through rate for the landing page freebie is 72%.My click thru rate for the second freebie I offer is @18%. My click thru rate to the sales page is also currently @18%. The first email has an open rate of @65%, The second has an open rate of @ 37% and the email with the pitch has an open rate of @ 30%.
So, it seems like either people are losing interest after they try the freebie or there is a combo of them not trying it and losing interest... or maybe that's all fairly normal?
Maybe I should add another freebie and extend the sales funnel by a couple of days?
Also:
1. do you see most of your clicks to the sales page on your first of the 3 messages or on the "discount offer is ending" message?
2. what % do you like to see for click thrus to the sales page? Also 50%? Right now @7% of my total opt ins are clicking thru to the sales page.
Thanks again for all your help by the way. I've been feeling a bit like the little dutch girl... every time I seem to get one hole plugged up there is a new one to work on!
PS I'm noticing an improved open rate on my second email just by changing the word mindfulness to meditation in the title so I think you're on to something...
pps I've added another freebie to try it out. So now the format is freebie, 2 days later another freebie, 2 days later another freebie, 2 days later pitch. Is that correct?
11:21 pm
June 7, 2011
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Hey, gonna address each item one thing at a time...
1. Not sure what you are sating exactly with the combo of a one time purchase and recurring. i would position a product as one or the other for clarity's sake.
2. Re: Your price per lead, you had mentioned .50 per lead the other day, what happened there? I do the math manually and don't really pay attention to FB's conversion stats. they are always low for me. But even at .75 - 1.40 per lead... That's still pretty good for a market like yours.
3. Re: "Regarding the sales funnel, my click through rate for the landing page freebie is 72%.My click through rate for the second freebie I offer is @18%. My click through rate to the sales page is also currently @18%. The first email has an open rate of @65%, The second has an open rate of @ 37% and the email with the pitch has an open rate of @ 30%."... Not really clear what you are saying here. The stats that are important are your email open rates and the CTR on the links in those emails. Is that what you are referring to? First email should be close to 100%. It will drop from there. Towards the end of the series things should still be up over 30%.
4. Most of the clicks to my sales page come from the direct pitch emails. Both the first and last one in the series. Some come from the softer mentions earlier in the series.
5. I like to see a CTR in the emails that is about half of the open rate. That varies though and can be lower.
Happy to help and I'm glad things improved when changing the language up. Makes me feel like I wasn't just beating a drum for no reason
If possible in future posts, maybe see if you can break each post up into a single question. helps me track a bit better and helps people find answers easier when searching the forum. Hope you don't mind.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
7:49 pm
June 10, 2011
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I spoke too soon on my cost per lead but I just changed my landing page and I'm seeing leads under a dollar, consistently. Anywhere from .60 cents to @.85 cents... I'm using optimize press' overlay with a 2 step opt in process and I think that may be why...
8:27 pm
June 7, 2011
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Those are still REALLY good prices in your market.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
11:50 pm
June 10, 2011
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yes I know! The only problem now is... no one is buying!! I started 2 other threads per your request to address the issue. I am feeling confused about how to tweak the sales funnel to get better conversions...
4:37 am
June 7, 2011
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I've responded in those threads, thanks. It will come down to either the emails or the sales video itself. For now I think we should look at the actual conversion rate of the people that get to the sales video. That will be an indicator. Do you know that number?
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
4:11 pm
June 10, 2011
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Well in the past 30 days it looks like 26 people have viewed the sales page and 3 have purchased so that's @12 %
7:43 am
June 7, 2011
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There you go. That's a fantastic conversion rate. That suggests that it's the email series or targeting that needs to be looked at right now. 12% is really good.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
It's a bit hard to say what is average on something like this as it tends to swing wildly. Most people talk about ratios like 2-3%. I've heard of 20%. I don't tend to focus on that stat so I don't personally have a ton of my own stats to lend. I focus on ratio of sales to subscribers. But for example, That big POV Profits launch I did with Chris Rempel had a sales page conversion rate of about 7% if memory serves. It was a more expensive product so that's a factor, but that gives you something to go on at least.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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