Hey Julianna,

Congrats on your early success. With all the discussion we've had over the last year, I'm VERY glad to hear that things went well with the initial launch.

To be honest, I never really invested anything in my initial marketing. My first successful online business was fueled 100% by SEO and organic traffic generation like article marketing. I did an initial JV push to get the first few sales in, make some money, and prove the concept, but after that it was all free traffic. I did pay for many of the backlinks and I paid commissions to the JVs, but costs were dwarfed by earnings and I always had earnings to reinvest so nothing was actually coming out of pocket.

With info businesses like MMM I always start of with a JV launch for the same reasons and then move on to paid advertising. But the objective needs to be to create a funnel that is profitable. Spend $1000 to make $2000. It may require a little tweaking to get the funnel where it needs to be, but assuming you do, there is no need for a significant outlay of funds. You should be able to just keep rolling a percentage of profits back into the business. If your offer has a recurring element or you are promoting other products down the line, income should really start to snowball as your list grows.

I just got an info business off the ground for a client and it was a $500 product. We invested $3000 (which was a lot more than usual) to test the product with a beta launch and see how it would do with just Facebook advertising as a source. We generated 1000 subscribers and brought in almost 7 grand. We got our money back and now have money for the next launch and some to spare. So theoretically we could do it again and the whole thing would be profit. As the list grows the subscriber value will only increase because we will inevitably introduce other products to the list.

Long story short, it's a good idea to have a little money to get things rolling (maybe $1000 or so, and even that isn't required) but you shouldn't need some long term commitment of funds out of pocket. If your initial tests don't create positive ROI then you need to tweak your funnel until they do.

Hope that helps.

Sure thing. On this particular project I took a percentage of profit. There were three main partners so I took a third.

Aside from $150 or so on website design, all of the money was spent on FB ads. In this instance we were very profitable on the first try so no real tweaks were made, aside from ad management. This particular funnel consisted of a real time launch and the product was offered for a limited time and then came off the market. It's still off the market. Though we did follow up about a month later and offered a scaled down version of the product with no live elements for half off and brought in another 20% or so.

It was a pretty standard funnel. Free video lesson for opt in, followed by a free lesson and then a webinar. Then the product went live for 5 days. We are working up the evergreen version of the funnel now with a different scarcity trigger.

Hope that helps.

That "local time" feature is part of evergreen business system's options. That entire page was created with EVBS.

As for being on camera vs voice, I think it really depends on what you're doing and what you capture with the camera. I personally always feel like there is something a bit cheesy when I see people talking into camera about marketing, unless the quality of the filming is extremely pro, so I don't do it right now. But I think in other markets being on camera, even with just a web cam, could really help. I'd do it whatever way you are most comfortable first and see how your conversion rate is. Then you could try it on camera and see if it helps. But the most important thing to focus on is your squeeze page conversion ratio.

Lets say your webinar converts at 3%. By really improving it you might only get a 1% or 2% bump. So instead of 3 sales you maybe make 4 out of every 100 registrations. But by taking your registration rate up from 15% to 30% you will have taken your sales from 3 to 6. Changes to a squeeze page are much easier to make happen, and jumps of 100% or more are totally possible with the smallest of changes. So with all that you have to worry about, worry about the webinar last, so long as you have an even decent conversion rate.

My hunch is most will do better on camera, but I don't think it's crucial.

As far as a reg page, it's essentially just a squeeze page. No different rules. Make a bold promise regarding what you can offer, make the offer, throw in some social proof or make the offer relevant to your visitors in some way, and then restate the offer with a call to action. The biggest factor will be your headline and matching that to your targeting. I'd think about the targeting first then write three headlines accordingly. Test each one and then if you really want to take it to the next level, throw two more into the mix against your best one. Just keep doing that until you take it to the next level. Other big things worth testing are video vs no video, opt in position, and sometimes color.