What I was referring to is exactly what I do with MMM. I sell a $147 product and then upsell a $27 recurring product. I personally like that kind of a downsell. But it's important that the upsell or downsell compliment the primary product. Hope that clarifies.

Unless I am not totally following things correctly, I would stay focused on your $97 product and upselling the $19.95 membership. I'd keep the $27 handy for a follow up promotion to the non-buyers as many of them probably past because of price. That make sense?

What do you mean by pair? Somehow pitching them together? I think thats where I'm getting confused.

If you just mean that you want to upsell the $27 product with a $19.95 recurring then you could certainly do that but given the fact that you've been having a hard time reaching profitability I'm concerned that dropping your price point will not help you.

You can totally try any combination of those things. I have never really built a funnel around a recurring product, I always start with a one off and offer the recurring as an upsell, which seems to be a more common model in the info world. But you could certainly give it a go and try it.

But yeah, if you don't feel that the recurring product is a good fit with the meditation product then that could be a problem.

My only words of caution are that you seem pretty early in the process with not a lot of sales data. I'd hate to see you jump ship too early. Jumping ship too early is the scourge of the struggling internet marketer.

Yes it makes sense, and if you can focus on two funnels at once then more power to you, but I personally think that the goal should be to focus on one funnel and make it work. In my early days online I always tried to do multiple things at once and all I had was a lot of unprofitable sites. When I finally just obsessed on one I became profitable. Looking back my success was stalled because I was always chasing new ideas when what ultimately led to my success was a lot simpler than I was making it. But ultimately it's your call.

I think that's a good idea.

Did you ever redo the video on the sales page to reflect the recent discussions we've had about meditation vs mindfulness?

I was referring to the sales page video, rather than the squeeze page. Did you try changing that up?

Just as an example, I have been running FB ads to MMM for years. My lead costs have not changed much. But my old sales funnel used to really struggle to break even. Then I made some changes to the content and emails I send out, as well as the sales page and my ROI went through the roof and has held for a good 9 months or so.

Your very close, just need to refine the funnel and sales letter to create a little more desire.

Gotcha, we've spoken so much about this I've forgotten some of the details. 4% is decent. Not incredible, but okay. Because in theory only the most keen people are getting there, it could be higher, but your point is sound.

It may come down to the fact that you're focusing on little changes such as the subject line, to boost numbers. That can sometimes be all it takes, but you may need to sort of start from scratch and put yourself in the shows of your subscribers (now that you've had some feedback) and see where you might be losing them in the process and really change the entire email series rather then just a few elements.

One thing you could do if you're feeling really lost is try sending a survey to your non-buyers and simply asking them why it was that they felt the program wasn't for them (in the name of improving your business). That feedback would likely be invaluable.

You might also go to clickbank and search for the meditation products with the highest gravity (at least 20) and check out there sales pages, go to their home pages, and sign up for their autoresponders, and see what they might be doing differently. Might be a few obvious commonalities that you are missing.

You could really do anything you want but I would personally send out a simple email saying something like...

----------------------------------

Subject: I need your help (first name).

Hi (first name),

As someone who signed up for my free meditation lessons but never took my course (name goes here), you are in a real position to help me.

Would you be willing to take two minutes to answer a simple ONE question survey about your experience with my lessons?

I'm really trying to improve my business and I can't do it without some honest feedback from someone like you.

To take the the quick survey go here:

Link.com

And not to worry, the survey is completely anonymous, so please be as honest as possible. It will really help me out a lot.

Thanks so much,

Julianna

----------------------------

And then for the survey question I;d say something like....

----------------------------------

According to my records you are someone who signed up for some free meditation training but you never elected to take any of my paid courses such as (name of course here). I'm really trying to improve my business and understand what I could be doing better to get people excited about meditation and continued training.

In your own words, can you please try to describe the overall impression you had when you would receive my emails and invitations to take both free and paid training lessons. In short, what was it about the experience that enticed you to sign up but which ultimately lead you to losing interest? 

I'm passionate about teaching meditation to others and just want to know how I might better reach my potential students. Thanks very much for taking the time to answer this question.

------------------------------------

Or something like that. I'm sure it could be worded better. That was just spit-balling. Not everyone will bother but it might yield some helpful information.

If you have enough customers you might also ask a similar question to buyers. Why did you sign up? What enticed you to do so?