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7:50 pm
June 7, 2011
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QuoteHey gang. Just posted a new training module: https://www.mmmanifesto.com/in.....n-shortcut
Hope you dig it. Let me know if you have any questions about the lesson.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
9:19 pm
November 27, 2012
OfflineGood stuff John. I like the new tool. The psychological aspect of one sentence at a time makes the process a lot easier. It's essentially the way I've worked with articles in the past, but nice to have a tool.
Just for clarification, you would not take that same rewritten article and post it in multiple sites, correct? If it were going to say, my site, a mini site, and as a guest blog, it would be 3 different rewrites.
12:13 am
June 7, 2011
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Correct, I would not post duplicate content to my sites. That isn't to say that you can't do it. Many do. I just prefer to leave a trail of unique content wherever I can. It's the safer bet. With that said, occasionally I'll distribute duplicate content for backlinks. And I see nothing wrong with re-writing the same article and distributing unique versions of it to your different sites.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
8:30 am
June 10, 2011
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Hey John,
Just want to say thanks for another great tool and the awesome instruction. This has been very helpful for me. I have been forced to go back to free traffic because advertising seems to have gotten more expensive -- at least it costs me more to get subscribers than it used to.
My article process now is: (1) Market Samurai to do keyword research (2) Market Samurai to find articles to rewrite (3) Article Reviser to compose the articles (4) Copyscape to check for duplicate content and (5) Yoast SEO plugin for WordPress to optimize (but not overly so) the articles. Even with the tools, it's a pain in the butt. However, it's getting much quicker than it used to be, and it's psychologically easier for me to just go through the steps: Step 1...2...3...4...5...repeat...
My blog gets about 50 visitors a day. I've neglected it. As I keep repeating the steps, I'll get it to 100 a day. Then 200... and so on. My authority site is getting less than that, but again: Step 1...2...3...4...5...repeat... It'll get there.
I feel a bit behind because I took some time out for a mid-life crisis. But I'm back. Didn't run off with the young hottie or buy a red convertible. Still loving my wife, family, friends, and life in general. Just got distracted by emotions that decided to go nuts on me... Fortunately I still have a decent-sized list, and they've been very forgiving of my neglect.
9:21 pm
June 7, 2011
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Good to hear Charley 
Re: Advertising costs going up... What have you been trying? I've been finding that they have gone down a bit recently with FB's recent changes. Though post Thanksgiving there has been a lot of new advertisers out there so things are a bit higher than normal. They will go back down in mid Jan.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
7:44 pm
June 10, 2011
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Good to hear Charley Re: Advertising costs going up... What have you been trying? I've been finding that they have gone down a bit recently with FB's recent changes. Though post Thanksgiving there has been a lot of new advertisers out there so things are a bit higher than normal. They will go back down in mid Jan.
Facebook and bing/yahoo. I'll wait till mid January to do ads again. As you know, it's hard to make it work when one essentially has one CD, some spin offs from that, some services, and a few odds and ends. So when the price goes up... LOL!
10:40 pm
June 7, 2011
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Cool. You might try sticking with Geo targeted ads so you can drive people to your shows as well. That should really help with your subscriber value. It will be hard to track exactly, but your income should go up and you can mentally work out the basics.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
5:56 am
June 10, 2011
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I have tried geo targeting, but it seems to limit my traffic much more than I want. If I played rock music in Los Angeles, I would be encouraged to do more geo targeting. Nevertheless, I'll take your suggestion and experiment some more with it in mid-January. Maybe I'm doing it wrong.
That said, I've added a lot of people in my area to my list through non-geo targeted advertising. Then I promote to them when doing shows. So, yeah, advertising has brought me an increase in people at local shows--and frankly gotten me more gigs because fans at shows lend credibility--so I know it is making some money, but it is difficult to figure out how much.
10:59 pm
June 7, 2011
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It's as simple as creating an add for the people in one specific town. If your town is very small you might try advertising to everyone, with no interests. The sheer fact that they will be looking for things to do might be enough to pull them in. But if you have a large enough group then you can focus solely on Jazz fans in your town... Or whatever.
What you might do is offer a limited number of 50% discount tickets. Or even just send out a discount code. You can track things that way.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
5:25 am
June 10, 2011
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Thanks John. That's genius! Maybe that's an overstatement (LOL!), but I never thought about taking out the interests. The fact that I offer entertainment in the Sacramento area might be good enough to draw a variety of people in that aren't necessarily "jazz fans." Heck, I'm always looking for stuff to do in Sac, and I go see entertainment that's not in my primary interest just 'cause it's here.
8:48 pm
June 7, 2011
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Yeah, just make sure your squeeze page copy really highlights the local aspect of things.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
7:50 am
June 10, 2011
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John Oszajca said
Re: Advertising costs going up... What have you been trying? I've been finding that they have gone down a bit recently with FB's recent changes. Though post Thanksgiving there has been a lot of new advertisers out there so things are a bit higher than normal. They will go back down in mid Jan.
Hi John,
You're right. FB ads have gone down in cost after the holidays, and my subscriber value is again more than my cost/subscriber. I'm still dialing in FB's new ad approach, so hopefully I can improve things a bit more.
Thanks!! 
8:32 pm
June 7, 2011
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Awesome. I love it when things work out the way I say they are going to
Keep us posted on things.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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