For the latest IC lesson we tried something a bit different. Instead of the usual recorded, over-the-shoulder lesson format, this was a live training session. For this lesson we will focused on a few simple things you can do to improve your ad, squeeze page, and email copy.

The event has now concluded however you can find the replay of the live lesson below. Unfortunately there was a glitch in the system and the audio is cut off until the 17 minute mark. Fortunately the issue was discovered before we got into the lesson strategies but the introduction was cut off on the recording. Please skip ahead to the 17 minute mark which is where the audio begins. Occasionally live events like these are subject to technical issues that are out of our control. My apologies for the inconvenience.

You can find the lesson here: https://www.mmmanifesto.com/in.....shortcuts/

If you have any questions about this lesson, or about copywriting in general, please post them below.