You’ve heard me say it before, “your album sales will be in direct proportion to the size of your mailing list”. Next to list size, your email open rates and click through rates are probably the most important metrics for success. After all, if people aren’t opening your emails and clicking on your links, then they aren’t going to engage with your content or spend money on your music.

Fortunately Aweber has just released a new email split testing feature that can help you test each email to insure that you are getting the highest level of email engagement possible. In the latest Insider Circle training lesson I will show you how to use it, and share a few split test results of my own.

While this lesson does focus largely around an Aweber-specific feature, the principles of email split testing taught in this lesson are still important regardless of weather or not use use Aweber or another service.

Click here to go to the lesson.

If you have any questions, comments, feedback or results to share, please post them below.

I hope you enjoy the lesson.