Eve A. Ma said
Re your comments on my ad and squeeze page - first of all, thanks for taking the time to make the comments.  And now...well, they don't call me Miss Klutz for nothing.

SO - I do understand that the image on my Facebook ad is good, but don't understand many of your other comments.  I'll attach my ad here again for reference, but not the statistics.

One by one:  I don't really think that Peru is the birthplace of either break dancing or tap dancing.  I put both because it more closely resembles tap dancing, but tap dancing is something I associate with Fred Astaire while the dancing the guy in the photo is doing is very cool, not sophisticated and kind of cerebral like much of tap dancing is.  It's more visceral, like break dancing, but doesn't really look like break dancing.  Do you have a solution for me on this one?

I think the takeaway is more the angle I am suggesting. In the example I laid out using your prompts, the reader sees an interesting image and the reason why they should click is self evident. You can apply those principles in many different ways. To answer your question more literally, none of that matters. You can explain all of that as part of your pitch.

The headline was:  "Can you top Huevito?"  The descriptive text was "Get a great dance video:  is this where tap & break dance come from?  From Peru?"

I don't personally know what the headline means. But if you are confident that your audience will that is all that matters. The descriptive text may be redundant. If it just says the same thing as the main text then you might just remove it.

Target country:  I targeted USA (because I made this in the USA and the ad is in English), Peru because on my Facebook page directed exclusively towards my videos about Afro-Peruvians, more than 4 times as many people in Peru have liked the page (525) as people in the USA, although I should have looked at the page that the ad appeared on, because there, most of my (far fewer) likes come from the USA.  SO...I will go with USA next time I post an ad on that page, and Peru next time I post an ad on the Afro-Peruvian page.

Target interests:  I'll go with just one target interest from now on.

While the ad may very well appeal to people in Peru, I would focus on asking yourself where your customers are. And focus on those countries. To me that means the US. If you are confident that Peruvians will have the disposable income to buy what you are ultimately selling then I would create two ad sets and target different countries separately.

My objective was to promote the SIGN-UP button that leads to my squeeze page.  Isn't that the way to get the most conversions?  Also, how do I put a conversion pixel, and where do I put it?  Have you explained this in another lesson?

No, the objective is always conversions. You are not trying to promote that specific sign up button on your Facebook page. You are sending traffic to a squeeze page via your ad, separate from your sign up button.

You can find info on using the conversion pixel in the lesson called "the New Facebook Pixel" from a few months ago.

Headline on my squeeze page:  the photo is of the guy doing the super cool Afro-Peruvian dance.  I've now removed the reference to the little girl dancing flamenco and replaced the photo of me with a photo of this guy dancing.  My current squeeze page headline is "Super cool Afro-Peruvian dance and more, from filmmaker Eve A. Ma."  Is this better?

I've removed (per your suggestion) the offer to "throw in some music."  Re the video offer being a hard sell, would it be better to make the photo a link to the video, and tell people to click on it?  I assume regular html is how you'd link to the video.  Re music, yes, I can offer music related to Afro-Peruvians but I'm also in the middle of a major project about flamenco.  Should I simply leave that to a separate ad?

Thanks!  

I'm not completely following all of that. I would take the suggestions I made, and if they resonate with you i would test them and see. That is the only way to know if something is truly an improvement. In general, I think your page looks much improved. I wouldn't link the image. I would not say sign up for your mailing list. I would say to enter their name and email address in order to get access to the video, or whatever it is you are offering. I do still also think that video will be a more difficult sell than music, when it comes to a free offer.

If possible, please try to limit the questions in a single thread. I get quite lost trying to go back and forth to answer all of the different points before they escape me. Within reason, it might be best to start a new Topic for each question. That way I can lock into the question better and people can find your question easier when searching for answers to similar things.

Hope that all helps.

Hi Eve,

Just seeing this post now for some reason. You can do as Steve suggested above and "send people to your website" but I typically only do this when I am working with a very small daily budget and don't expect to get 5 conversions each day (which is what FB needs for their algorithm to be effective when optimizing for conversions).

What I normally suggest is that you select "optimize for conversions". But this is assuming you meet the requisite budget that I mentioned above.