Hey John,

what an awesome month's lesson, thank you! The campaign in question is Brian Rogers Aug 2015, and the ad set is Bass Magazine Newsfeed. My problem is that I entered the conversion pixel -BR Freetrack- onto my squeeze page as opposed to my thank you page.  As you can see there's tons of conversions in there that I wish were legit! A mistake I fixed already, but maybe some else can benefit from seeing this. 

As far as results: CTR holding at 3.63, so the ad is still doing alright, but after letting my last ad run for 2 more days I ended up with 18 subscribers out of 239 visitors to make a 7.5 percent CR at $4.77 per subscriber. The most honest stats I've ever gotten. I thought I was home free at first with 7 subscribers out of 25 visitors in the fist couple hrs, and I was paying 1 dollar per subscriber at that point. But the next 11 subscribers came over the next 2 days at a very slow rate and my prices spiked. After this maybe have another Squeeze page report card lesson haha ?

Learning a lot. Still missing the mark for my squeeze page. Or, maybe I'll switch up my ad targeting soon to some renowned bass players instead of the bass musician magazine audience and keep the squeeze page the same. Just to be thorough, here my latest squeeze page: http://www.brianrogersmusic.co...../freetrack (got rid of the video for now).

Thank you! -Brian

Hi John - I have added you as analyst

My latest campaign 11/8/15 was an improvement (!)

Stats:

132 clicks/ clicktr range 0.1- 0.18/ 9 conversions

$10.22 per conversion!!!

Last two campaigns:

13/7/15 117 clicks/ ctr 0.13/ 3 conversions=  $24.15 per conversion

7/7/15 57 clicks / ctr 0.14/ 2 conversions = $23.91 per conversion

• I changed the landing page headline blurb which has improved the conversion numbers
• I added a new image (of my face!) which has converted best
• I simplified the targeting to focus on one artist which may also have helped improved things. 

Despite this $10.22 per conversion will not help me meet my goals. How do I improve this further?

thanks for the support /Hal

(badgertrapmusic.com)

https://www.facebook.com/badgertrapmusic

Thanks, John- I've just added you as an analyst. The campaign is 'Squeeze Page Conversions- Tracks'.

Speak soon.

Victor.

I think it is good to get critical like this . For one you start to see things that perhaps you're a bit blinkered to - because it is hard to stand back and be objective when you're in the middle of it . Also there are some little technical things about facebook ads manger that I picked up even though I have done the facebook ads workshop also - perhaps info/detail fatigue like John said.

At least with the ads stuff you can start afresh . It felt like going back to school just to get this far but lessons like this help me understand that I can take action into my own hands. So thanks for making it - and look forward to more! i'll let you know how I get on. /Hal

Hey John,

Thanks so much for doing this lesson. It's always really helpful when real sites from IC or MMM or MAW members are reviewed and critiqued. Absolutely no worries at all that my site was not reviewed, I thought all the ones you picked were great. And yes, we've gone over mine in the Forum many times over, and I didn't give you enough to work with in terms of filming a public video. 

You did ask the question in the end of the video of what kind of future videos we want to see. Thanks for asking, I have a thought:

One thing I'm finding to be make or break, is that we need to "tap into the conversation already taking place in a potential fan's mind." Esp. when we're writing ad or squeeze page copy. That's huge, and it's always something you say. It's mainly common sense, or just being cool and knowing who your fan is. A lot of us musicians are kind of oblivious to it, and that's funny since we're supposed to be entertainers and trendsetters, so you think we'd know just how to write about our art.

I can only speak for myself, but I think that I just kind of brain fart when I'm on the spot and my mind is filled with the technical computer aspects of setting up the squeeze page or the sales page or whatever. And in terms of a squeeze page, I always forget that the body copy is literally supposed to tell them who you are in the 1st paragraph, what your music sounds like in the second paragraph, and call to action in the last paragraph. Clear outline.

And then to choose the most potent and succinct sentences to choose for a headline, out of the many things you can say about yourself, is a skill that some have naturally, some gain gradually, and some are smart enough to ask others like their fans what they think, before they write.

I know all of this is covered in MMM and in past lessons from the IC, but I was wondering if there could be some kind of hands-on copywriting lesson? I love it when you ask us to submit our pages for review. Maybe you can have us submit like a short essay or a speak pipe message, describing what we think our genre is, how we'd describe our sound, and what kind of people like our music. Then maybe you can take a couple submissions from us, and distill it down for us on video, into one single squeeze page headline for instance. (or sub-headline or body copy, ect.)

Shoot maybe just a headline workshop. Or an "alignment checkup", where you help us write congruent ad copy with squeeze page headline copy. Shoot, maybe an image workshop, where you have us submit some of our images we have and choose the best ones for us that align with our genre, or give suggestions for future images.

Just throwing out ideas and free styling. All this stuff might be really hard to do in lesson format, with so many different kinds of musicians, but I think that marketing is pretty obvious, once you decide who you want to serve and who they really are. It can just be hard at first to get smooth on the computer stuff, and then to get out of your head and just be cool. We just gotta find the right direction to fly in, and get off the ground.

Thanks for your continued help, it's really appreciated

Brian

Totally. That was a long ass post I just wrote. Thanks for reading it and considering, I was really just free-styling without a ton of consideration for that extreme heavy lifting on your part, yet I am aware of the difficulty in considering all the genres. I have an impression that someone of your marketing/musical caliber can probably take most anyone's style and weave good headlines if given a bit more info. to work with, from the artists. I always enjoy your content and without even asking it pretty much always seems to align with my current needs. Thanks for taking the time to do what you do.

You're welcome!