There have been quite a few of you who have been asking about PPC lately and seeing as I have been up to my eye balls these last few weeks in Facebook Advertising, I thought it would be a good time to let you in and see what I was doing.

Not only will I show you how to set up a campaign from scratch but I also put my money where my mouth is and ran some traffic to my squeeze page.

Things didn't start off so great (which they seldom do with PPC), but after a little tweaking I was able to get a 150% increase in my opt in conversions, drop my price per click by 20%, and increase my click through rate by 10%. The result, twice as many subscribers for half the money.

Watch this training video and live case study and see how it's done 🙂

Note* Incidentally, it seems that Aweber was running a tad behind with it's stats. After stopping the video the conversion ratio jumped up to over 27% and the subscriber ratio increased by another 30%. Kick ass!

Resources:
Creat a Facebook Ad Campaign

Disclaimer:
Please understand that any kind of advertising is risky. You can and may lose money.

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