How about copy like this? Still too vague?

Hi I’m Julianna Raye, an acclaimed singer/songwriter and 12 year mindfulness instructor. You’re here because you have a problem to solve. maybe you’re under a lot pressure and your doctor has told you you need to lower your stress or your blood pressure. Maybe you’re dealing with illness or injury and you need to strengthen your immune system or improve your response to pain. Maybe you’ve got too little time to get too much done and you need to improve your focus and productivity. Or maybe you’d like to develop greater creativity, increase empathy and heighten the joy and satisfaction you experience on a daily basis. 

Well, whatever brought you hear, meditation is scientifically proven to offer you these benefits and more. But, in order to see results you have to practice. And in order to see life changing results, you have to practice smart. With that in mind, I developed “How to Meditate with Music.” As a trainer I’ve noticed people have 2 big challenges with meditation: The first is getting yourself to practice and the second is understanding clearly how to practice. Both are essential for seeing real transformation. 

How to meditate with music combines the system of basic mindfulness with any music you choose. Mindfulness is the most popular form of meditation in the west and Basic Mindfulness has been researched and approved by Harvard University Medical Center, so this is a well established, highly acclaimed method of meditation. 

By using specific techniques applied while listening to your favorite music, you get to experience powerful rewards of practice that motivate you to stick with it. You’re also learning a system with clear instruction so you don’t end up spinning your wheels, practicing for years without making real progress. Curious? Just enter your email in the form to try your free guided meditation and start solving the problem you came here to solve.

Thanks John that's very helpful. It would not be a big deal for me to put together a video with the more direct approach you suggest and split test them. Maybe would take a day.

This convo is making me realize that people are not as interested in hearing about the long term benefits of meditation as they are in finding a way to practice. I'm targeting people interested in yoga and meditation, so they already have a sense of it's value. Most people who are interested in meditation are frustrated that they can't get themselves to practice. They feel like they're missing out or like their inability to do it just proves how much they need it. There's another, smaller group, who have been meditating in a half assed or confused way for years and they're stuck... not making the kind of progress they could be. But most people can't even get themselves to do it. 

I think it will be refreshing for people to hear all their objections raised and answered: 

Meditation is boring, I fall asleep when I try to do it, I can't sit still, feel like I'm jumping out of my skin, it's hard work, I've tried it and couldn't get my mind to stop. 

Those are the most common objections and they all come from confusion about how to practice and/or not having found an engaging approach to practice. My program answers all those objections. So, I really like the idea of being more direct about that. 

What do you think of this product for zeroing in on your audience? 3layersofcustomaudiences dot com

Ok thanks, would you be up for critiquing this copy before I run with it? Also, for the testimonials, if I'm doing a vo, do I speak the testimonials out or just show them on the screen?

"Meditation is Boring" "I can’t sit still” "I can’t stop my thoughts" "I’ve tried it and I’m no good at it” 

Does any of this sound familiar? If you’re like thousands and thousands of people, you've gotten excited at the prospect of transforming your life. You sat down a few times, maybe it was interesting, maybe it wasn't. Either way, the next thing you know, within weeks, your intention to practice meditation is a distant memory. You know the benefit of meditating, but you just can’t get yourself to practice regularly. And we all know that the only way to experience all the incredible benefits of meditation which includes improved focus & productivity, better pain response, stronger immune system, lower stress, heightened creativity and fulfillment… In order to achieve any of that, you have to practice consistently and you have to practice effectively.

My name is julianna raye and I’m an acclaimed singer/songwriter and 12 year mindfulness instructor. I’ve guided thousands of people in their meditation practice, in groups and privately, locally and internationally. If you’ve struggled to practice meditation, I’m here to tell you you’re not alone and to offer you a really unique solution based on my years of experience and training. 

How to Meditate with Music combines the proven system of Basic Mindfulness with listening to your favorite music. Basic Mindfulness has been researched and approved by harvard University medical center, so this is a highly regarded, well established method of practice. One of the strengths of the Basic Mindfulness system is that you can develop your skills while  listening to your favorite music. This keeps you motivated to practice while enhancing the rewards you get from meditation! So, I took my dual expertise as a musician and mindfulness trainer and combined them into a set of specific mindfulness strategies applied while listening to any music you choose. Here’s what people are saying:

"I have taken mindfulness courses and I do love it. But this is just SUPREME!” - Jennifer

“Amazing! Truly a whole audio experience and a really powerful way to meditate.” - Heidi

“Julianna’s guided meditation was different than I’m used to. I loved it. I thought it was spectacular!” Thomas

Curious? Just enter your email in the form to try your free sample and see for yourself.

yes you're correct... the whole point is that you dont have to listen to pan flute unless you're into that. i'll spell it out more clearly. Thanks John!