One additional thought after watching it again. I think the call to action is a bit on the soft side. Everything is strong right up to there but then it kind of quickly concludes with telling them that if they are curious they can sign up for a sample. But what if they get it and don't feel curious? Why should they sign up? A sample also doesn't sound that exciting. I'd be more inclined if I was told to sign up to get a free lesson and to experience a major benefit in just a few minutes time. Get your prospect to taste the benefit, then offer them a path to get it for free. In the free lesson and in the follow up you can tell them how to either get more of the benefit or additional benefits by signing up for your premium service.

I'm not saying what you have won't work. It probably will. But that's what i felt when I replayed it.

Hey Julianna,

I'm not seeing a screen shot. 

It also sounds a little like your conversion tracking is not working. Make sure you have installed it correctly and on the right page. But beyond that, place a unique aweber form on the page you are sending traffic to and monitor it. Facebook tracking cannot track mobile, so it will never be completely accurate.

As for the issue .05% is too low so that's one factor. The ad or the targeting need improvement. But .32 per click for right column ads is not bad.

But with 48 clicks and no opt ins, your problem is either your offer or your targeting. What targeting options have you selected?

Thanks. I can see it now. A couple of things...

1. You should probably watch the latest Facebook advertising lesson in the IC training section. "Facebook Advertising 3.0". That will help because I can see you are doing a few things differently that currently is considered best practices.

2. I would create a new campaign, and a new ad. But ONLY target US and Canada. Even though you have targeted English speakers in foreign countries, you are still going to get people who are not necessarily fluid enough to connect with your marketing. And I'm not sure, but I think you may be weeding out your target demo by selecting English within America and Canada because presumably there will need to be some indicator set in these people's preferences. Which may mean that you are actually getting English speaking foreign people, within the US. At least that's how it works with some platforms. Not positive about Facebook. Pricing is different as well between countries. So your bidding may be such that you are only getting foreign clicks, which are cheaper. I would strongly suggest staying away from anything but Canada and US to start. Then expand once the offer is proven. When you do expand, create different campaigns for different country groupings. US/Canada - English Speaking Europe - Non-English Speaking Europe - Australia/New Zealand - Asia. And DO NOT select a language UNLESS you are looking for people within a nation that do not typically speak English. So for the US, you would select nothing. I think this might have really been hurting you.

3. I also see that you still have the hash tag before the interest. FB has been rolling out a new system and they have done away with hashtags. Are you still seeing them? There will no longer be broad and precise targeting options. They are all rolled into one.

4. I would personally also start by targeting another company, publication, or individual that only people serious about meditation might be affiliated with. For example, I target "CD Baby" with MMM. If I target "musicians", the ads never work. Way to broad. And even then. Some work, some don't. CD Baby is profitable for me. But Musicians Friend is not. That surprises me, but I've run ads to MF about 10 times, and have never made it work. CD baby works every time, until the ad peters out from over exposure. And ALWAYS only target one interest per ad unless they are extremely related. IE "alt country" and "alternative country". I think there is too much of a chance that Facebook could be targeting all kinds of weird things under the umbrella of mindfulness. There could be misunderstandings of the term (on Facebook's part), or just people who randomly mentioned it, but don't have any interest in it. Even something like meditation would be a better place to start, although I think that may be too broad as well.

Watch that lesson. It should really help.

Cool, give it a go and see what happens. I think those mags sound like a good idea. But also think about things that might attract that meditation-curious person who isn't yet immersed in the art. My guess is those are you real customers. But I may be wrong.

You may vary well be right. usually a newbie to a market is the best lead to get because you become their authority. But hey, you know the space better than I do. As for competition, what is your bid range? I have played in some far more competitive markets and never found them too cost prohibitive with FB. Sometimes Adwords can be too expensive though. All you can do is run an ad and see what happens. Remember to watch that Facebook Advertising 3.0 video before setting up the campaign. There is a lot of new and important stuff in there.

You're using optimized CPM. Definitely don't do that. manually bid per click. That is all I ever do. You always pay through the roof with optimized. Don't know why they even offer it.

You're targeting settings are also different then mine. I mentioned this before but you are using broad interests, with the hash tag. It should be precise. That said, I'm surprised you even have that option. I thought it was phased out. Are you copying settings over? If so, don't. Start a campaign from scratch. FB recently combined broad and precise. So your targeting should just read "people who like meditation".

And again. NO other targeting in the same ad. One target at a time. Yoga and meditation music should be there own campaigns. I wouldn't run them at the same time.

And you shouldn't also be targeting a broad category. Just the one specific interest.

I would personally select the objective as being "conversions". Then I would manually bid. Start with the high end of the range they offer, and let it run for half a day or so. then look at what you are paying and drop the bid to a few cents above that.

I really think you need to watch the latest Facebook advertising 3.0 lesson again. it will show you what I'm talking about in more detail. As of now, your settings are way off.