Again, being completely new to this whole system, everything you show in the creation of the audience and all the images you show on your screen and how to set this up are nothing of what I am presented with in Facebooks pages. How am I to know what to choose or how to approach this system if I can not see and have explained what it is I am doing for each section. First the menu is on the left and from top to bottom I see a panel that states “Campaign” with a sub text of “objective”, the next panel is “AD ACCOUNT” with a sub text of “create new”, the third panel is “AD SET” with two sub texts of “audience”, which is not the same screen you are showing, and “budget & schedule”. The last panel on the left is “AD” with two sub texts of “format” and “creative”? I don’t know exactly what I should enter in any of the panels and they again do not look anything like you demonstrate in you lesson.

The “Campaign – objective screen displays a set of options, which are, Boost your posts
Promote your Page
Send people to your website
Increase conversions on your website
Get installs of your app
Increase engagement in your app
Reach people near your business
Raise attendance at your event
Get people to claim your offer
Get video views

The rest of the panels are locked until you enter additional information “URL to promote”

I originally enter just the main webpage for the squeeze page that is how I saw the additional panels to see that I was not seeing what you were showing in your lesson. I have since deleted that URL until I receive additional instructions of if that is how I should proceed and how to enter all of the additional panels information. Please advise. Thanks

Thanks John, I admit I did not watch the video in complete.  It's just that where you start off in the video at the screen of selecting an audience felt a little like walking into the middle of a movie and not knowing the plot.  I will watch the entire video and then go back to the beginning if need be to set up what you explain in the start of the video.  Thanks for your patience, I have just never done any of this and am completely clueless about marketing.  I will try to be more patient and watch all of it and review places of the lecture that I need more clarification.  Thanks.

I think I'm ok, I'll let you know if I have any other questions.  What I did is, first there are 4 panels and yours only shows three.  There is a second panel originally that has a table of "Ad Set", but what I did was click a tab at the bottom that has me cancel the screen that you go to after you set up the audience and it then takes me to the first screen you show in your video that allow me to set up an audience and schedule to obtain that pixel code that you show.  I am in the process of doing that right now and will then go back to the first screen I was presented, which is where you go after you set up the audience and place that code on our Splash page. Again, I will let you know if I have additional questions or if that 2nd panel shows up and your video does not explain.  But I'm getting ahead of myself.  Thanks for you prompt responses to my questions.