Hey John!

I think this is a great sales push format. Definitely felt like my sales were going stagnant, but this helped me think of some different ways to sell music. Already some people that like my group stated that they would definitely buy my music for their friends and family. So, I am definitely excited to launch this and get back to you with some of the results.

One question I have is regarding if you think it's a good idea to set up a separate sales site. All of your marketing lends toward having stark sales pages for converting sales, but the issue I have is that in order for me to do that I will have to change the layout of my entire site (which I guess isn't terrible - but I feel like it detracts from our style, as you mentioned in the site report card). The other answer would be to have a totally different site for sales and squeeze pages alone. But I'm curious if the added cost and maintenance are worth it in your opinion.

http://www.hydrogenskyline.com.....tmas-2014/

^ here's my "gift for a gift" promo sales page to give you an idea of what I mean.

Thank you for your time!

- Cary

Okay, great! Thanks for this lesson! I'll keep you posted after I push it live!

Hey John and Friends

Update on my gift for a gift: ONE package sold

Here's the progress format: Initially I had a great response from people who were "interested" in getting one of these. I started a small push a week before Thanksgiving with FB posts and running an ad on them. I added tracking pixels and then by Black Friday I did a bigger push and enabled my re-targeting. I supplemented all this with a bi-weekly broadcast through aWeber until the last couple weeks which I made weekly.

I got decent reach right away, and a lot of engagements, but no bites on the deals for a long while. I tried a couple different methods of posts and broadcasts - using the biggest selling point of "new music" being released, but aside from positive likes, shares, and comments, nothing really hit home.

I'm running this until the 20th to see if maybe some last minute people will get on board, but because there is some shipping, I don't want to promise things getting there before Christmas without much buffer.

In chatting with a couple online friends about this, they were mentioning the deal seemed cool, it's just that they couldn't think of anyone they wanted to give SPECIFIC music to ... especially since we're not some billboard phenomenon. What I gathered from these conversations was the deals seem like they would be more appealing as self purchases rather than gift purchases that got free stuff.

I will probably try releasing these packages differently as sort of an "Extended Chrsitmas" deal, but I'd like to hear some others' thoughts. How did this campaign work for anyone else and does there seem to be any glaring flaws in my breakdown?

Thanks!

Yeah, I agree Jon.

I also think it may come down to some other variables with the music itself as well as this being the first attempted run. But, like I said, I'm going to try taking away the gift part and selling the new music along with some packages to see if that works any differently. Almost as an immediate upsell.

We shall see, and I'm definitely going to try it again next year, or when I find another angle to use it in, because I know I would TOTALLY buy into getting free gear from a band I like while promoting them to people I think may love the music.