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2:40 am
February 16, 2014
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QuoteHey John,
I posted this question here in the monthly lessons section because my question's about the monthly coaching call. I guess it kinda made sense to me. But anyway hope you're fantastic man, it was a great call along with the last one.
In the Nov. call I heard you mention your own CD release, and how you were intending to use the MMM funnel to get subscribers and "quickly upsell them a CD". Just to clarify, were you referring to a free CD offer? Were you referring to the normal 2 week relationship building funnel that ends with an LTO, or something else entirely? Thanks for sharing man, cool stuff.
-Brian
11:05 pm
June 7, 2011
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Hey Brian,
I don't have anything completely mapped out, and my thoughts change all the time, but I've been thinking about creating a funnel in which I do the normal MMM approach and give away a free song or two but then try and essentially upsell the free song with a full album at a discoynt, and then upsell that with access to to a membership site. But also create multiple funnels to keep the pressure on and move people from one purchase to another. That could very well change up a bit as I test things.
Let me know if you have any questions.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
10:26 pm
February 16, 2014
OfflineHey John,
Thanks for breaking that down. How would you quickly upsell the free song to discounted album? Like redirect people to a sales page with a discounted album?
i know it's not in stone or anything, so thanks for indulging me, I know this may be too geeky of a question to deserve a clear answer, I just dig this stuff and I value your approach.
11:31 pm
June 7, 2011
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No worries Brian, I totally get it. I would upsell the album on the thank you page for the free song(s), just like you would if it was a normal upsell after the initial order. But in the case the initial transaction is signing up for a free download.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
2:55 am
February 16, 2014
OfflineNice! In this type of upsell copy, would you mention the free download(s) they just got? And would this be a one time offer, like a typical upsell?
8:32 pm
June 7, 2011
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I would be offering the album, which would contain the download they just got. But I'd be offering it at a discount which would medicate the fact that they already had one song.
I would present it as a thank you offer, but I wouldn't say that it was a one time offer. Then the funnel would take offer per usual to build that bond up and continue to push the offer. Eventually I would get to the LTO and stress that time was running out.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
11:42 pm
February 16, 2014
OfflineThat's cool, thanks for breaking this down John I appreciate it.
2:16 am
June 7, 2011
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Anytime Brian!
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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