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5:51 am
June 7, 2011
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QuoteJust a heads up that this month's interview has been posted in the insider Interviews area. I am working on a second interview for this month and I'll have more info as it comes together.
You can listen or download here:
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
3:05 pm
June 10, 2011
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I found it interesting when John and Siri were discussing whether a self promoting artist should use a first person vs second person approach when trying to get press. I have been dealing with that same issue, and just recently changed my approach when doing mass emails. I now take a more personal approach, since I am trying to develop more of a personal relationship with my fans. I do think that in some situations, even though I am currently doing all of my own promotion, there are situations where a less personal style would still work better. If it appears that the artist has a team of people working for him/her, doing the grunt work like press releases, the artist may portray more credibility.
I read a book several years ago by an artist that started out doing a lot of his own promotion. He mentioned having to choose between putting himself out there as a very approachable artist, or instead keeping an air of mystery about him. Both methods have a certain amount of appeal.
Does any one else have any thoughts or experiences with this?
What would a jam session with Gordon Lightfoot, Collective Soul, and Damien Rice sound like?
Check out Greg Parke and you’ll have a pretty good idea!
5:57 pm
June 7, 2011
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That was definitely the area that gave me the most food for thought as well. My gut tells me that there is a real shift towards an economy where the "personal bird" gets the worm, so to speak. But I don't know. I spent the majority of my career acting like I had a team of people doing everything for me. When I started just putting my own name on everything and being real with everyone, things started to take off. I'm sure there are cases when both approaches would work best, but as a general rule I plan to just put myself out there, be real with everyone, and let the chips fall where they may.
I know it's not the same thing as press, but heck, think of all of our correspondence Greg. Do you think you would be here if it wasn't for the fact that I was personally responding to everything and building a real relationship in the way that you and I have? I mean how fun would this be if I had my assistant email you back and reply to posts? And I actually do have an assistant these days.
Years ago I used to be a club promoter. I definitely tried to be accommodating when an industry professional contacted me about booking their band. But on the other end of things, when a band came down to the club, shook my hand, and said they would love an opportunity. I booked them 100% of the time. Even when I didn't think their music was so great. I just respected their willingness to work. Conversely, it was always a turn off when I realized I had been a little tricked into thinking the drummer was the actual manager of the band… for whatever that's worth. Hype is a double edged sword for sure.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
4:44 pm
June 10, 2011
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Right on John. That is the same feeling I am getting lately. Besides that, I like the personal approach, because that is more like the real me. Thanks for sharing that you used to act as if you had a team of people working for you, but things took off after you started using the personal approach. I always felt a bit phony and guilty before when I sent out my mass emails. No problem with that now, and I think the people on my list appreciate it too!
What would a jam session with Gordon Lightfoot, Collective Soul, and Damien Rice sound like?
Check out Greg Parke and you’ll have a pretty good idea!
So many hints, I can say if I knew that on press releases before. Here's a question: is it better I may say for go for smaller media in the beginning & move on process or go for it for every level even major (even the odds are smaller)? What is your point of view?
Thank you
Joanna
4:09 am
June 10, 2011
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Hi Joanna,
Maybe you could try going for both smaller and larger media for a while, and track your results. I know I would be interested in hearing what your results turn out to be
What would a jam session with Gordon Lightfoot, Collective Soul, and Damien Rice sound like?
Check out Greg Parke and you’ll have a pretty good idea!
12:41 am
June 7, 2011
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I agree with Greg. I would go for both. Common sense suggests you will have better luck with smaller media. But you need to buy a lottery ticket if you ever hope to win. So I'd go for the big stuff as well. Creating the pitch is the hard part. It shouldn't add too much more time to your plate to go for the big outlets as well.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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