Thanks Eyvi,

Glad you enjoyed this one 🙂

Thanks Sam!

Thanks Derrick,

The lesson is applicable whether you tour or not There is a lot of flexibility in terms of how you choose to keep your fans engaged. I typically recommend blogging. But some people hate blogging and prefer making Youtube videos. Some hate videos and would rather release music. You can kind of do anything you want. It has a lot to do with you and your audience. What kind of content would you like to receive if you signed up for an artist's (who was similar to yourself) mailing list?

Hi Michael,

There is no one right way to do this.

But a potential upsell funnel (for non buyers) might look like this...

Week 1: The Main funnel LTO concludes and after 3 days a tag gets applied to the non buyers, which triggers the new campaign.

7 days later: email 1 on new campaign goes out and send link to free content.

7 days later: email 2 goes out and send link to more free cotent.

7 days later: email 3 goes out, linking to new LTO

1 days later: email 4 goes out linking to LTO

1 day later: email 5 goes out, linking to LTO

3 days later, a new tag gets applied in case you ever want to market specifically to these people.

However...

I would be more inclined to run a "pay what you want campaign" in a situation like this. If they did not buy the album it is less likely they will by the upsell.

In addition to that, I would create another follow up campaign for the BUYERS, that did not take the upsell. And in that campaign I would push the upsell.

And for that, I would skip the free content and go right into a series of reminders about the uspell.

So you could start the conversation with emails along the lines of "Hopefully by now you've had a chance to listen to the music. I wanted to remind you that the special "for fans only" box set is still available to you at the discount price, as my way of saying thank you for purchasing the album. However, you only have 3 (or 4, or 5) days left to claim the discount. 

It's all pretty flexible.

In either case, yes you would create a dedicated sales page. The copy would be similar to that on the upsell page, without the "step 1, thank you for ordering" context.

Hope that helps.

Hi Michael,

That's not what I would personally do, but I don't have any particular problem with it.

The reason I would go straight into reminding people to buy the box set, is because the purchase just occurred, and the lead is HOT. So I would not let them cool down.

I perceive the biggest reason that people don't buy the upsell being that they don't know if they will really like the music to begin with. But now that they have the album and have had a day or two, that objection has been dealt with.

If that makes you uncomfortable, then I would recommend trying it your way and seeing how you do. If you are not happy with the results, try it my way. The numbers will guide you.

Hi Michael,

I would treat it more like an abandoned cart situation, with a little more heart though.

So essentially, I would run it was a 5 day LTO but perhaps space out the email so emails go out the day after the order, 3 days after the order, and 5 days after the order. And I would write the emails from the perspective of someone following up to see if they have had a chance to listen to the music and get some more of it.

But this is all very flexible, and can be made to fit whatever mold you are comfortable with.

\m/