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4:13 am
June 7, 2011
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QuoteIn this month’s lesson I’m going to show you how you can bypass your website’s page structure and force Facebook to pull the ideal image, titles, and link description, regardless of what is actually on the page. This addresses a problem that was created by a recent change to Facebook Pages, and gives you the ability to create website content that is structured for effectiveness, while still being optimized for social.
You can find the lesson here: https://www.mmmanifesto.com/in.....-facebook/
If you have any questions, comments, or feedback about this lesson, please post them below.
I hope you enjoy the lesson!
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Another great bit of content John.. thank you! :~)
Really useful workaround tips for FB post optimization.. but you also really hit on another key issue.. that social proof & post engagement data that gets lost in the ether through running ad campaigns with posts that don't live on your FB page.
Now that I've run several campaigns using the same copy to different target audiences that have each built up healthy likes and comments.. one of my greatest frustrations has certainly been not being able to carry that social proof over to a new target audience when I launch a new campaign..
I have a couple of campaigns that I have paused (each using same copy & assets but targeting different audiences).. If I now put up a new post on my page using that same winning ad copy and re-launch those paused campaigns using that FB post (which means I'd be starting from scratch with the same audiences I've already been targeting).. would there be any potential issues with doing that that i should be aware of?
Also, currently each campaign I'm running is being directed to the same squeeze page but with a different url which utilized a different AWeber signup forms for tracking purposes.. If I apply this strategy using an existing post for new campaigns does that also mean each new campaign is tied to the squeeze page URL linked to the existing post?
Hope I'm making sense here.. thx again :~)
Hey Dino,
I do what you are describing all the time. Run a bunch of test ads, take the winning, stable combo, and then post it to Facebook as an organic post. then just keep selecting that in future ads. It still seems to run it's course eventually, but I seem to get a longer run with it, assuming it worked well in the first place.
But yes, you will be toed to the url in that post.
I don't personally see a reason you need to send each campaign to a different squeeze page though, seeing your conversion data should tell you what is converting.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Great.. this all makes perfect sense John.
Any reason not to apply the same tactic with regard to the funnel support ads that retarget people that have been on your list but haven't yet visited a particular blog post?
I know the MMM training recommended that these blog posts weren't overtly promoted in this way etc.. but I'm thinking that it may also be worth applying the same strategy with the funnel support ads.. what are your thoughts on this?
11:38 pm
June 7, 2011
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Hey Dino,
Nope, no real reason not to do it that way. The only thing I can think of is that some people within your funnel will see the post, click the links, and it will throw those active subscribers off. But if yo are still in the early testing phase, that may not be a huge issue.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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