One way to generate additional sales of your album, from the same exact list of prospects, is to change up the selling proposition. That is exactly what I did for a client recently, by running a “Pay What You Want Promotion” of the very same album the list had all ready been pitched on just a few months prior.

The results were pretty impressive. We saw total album sales go up by 58%. It just goes to show how much money (and how many fans), we may be leaving on the table if we don’t make every effort to maximize sales.

In this lesson I will show you how to set up a Pay What You Want Campaign using Paypal.

Click here to go to the lesson page.

If you have any questions, comments, or feedback about the strategies discussed in this lesson, please post them below.

I hope you all enjoy the lesson!