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4:54 am
June 7, 2011
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QuoteDoes this scenario sound familiar? You test and test and finally land on a winning ad combination. You're bringing in cheap subscribers and you're seeing sales. So naturally you decide to ramp up the budget on your campaign. But the moment you do, the campaign seems to fall apart and your prices skyrocket 🙁
But fear not, there is a reason this happens and, fortunately, there is a solution. In this months lesson we go over the secret to successfully scaling up your ad campaigns.
Enjoy!
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
ok so what do we do if it doesnt work out when trying this and the prices still skyrocket? do we just lower the budget back to where it was originally or do we have to start the process all over again from scratch?
in other words, how do we get back to that original winning combination on the original low-budget?
thanks
11:47 am
June 7, 2011
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Hi Michael,
The first step is to return the campaign to the last budget that got you affordable ads and give it a couple of days to recover. If it does not, stop the campaign and simply duplicate it, and give it 3 - 5 days.
If you can't get back to the same price then it likely means that your first ad's success was a fluke and had not had enough time to reach it's pricing equilibrium, or that particular ad has just temporarily run it's course with your audience and it is now time to change up the creative. That first step there is try the same copy with a new round of images.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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