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5:47 am
June 7, 2011
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QuoteThis month's training is is on search engine optimization. If you have any questions about the lesson, be sure to ask them here.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Sweet. Glad to hear this is the month's lesson. Looking forward to it.
DRESSED HIS WIFE UP LIKE A HORSE FOR HIS NEW ALBUM COVER
http://www.deanfields.net
4:15 pm
June 7, 2011
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Thanks Dean. I just posted it. I haven't even had a chance to watch it back yet. There is a ton of info there. Let me know if it all makes sense 🙂
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
4:41 pm
June 10, 2011
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Wow John! This was an awesome video! Exactly where I'm at and what I was looking for. Thanks for adding the download option and PDF. There is a lot of information to digest and it is helpful to be able to revisit the video on our own computer when traveling and internet is not always reliable. Hope you will continue to add the download option.
Thanks, You answered so many SEO questions I had and provided all these great resource links. Awesome!!! Sully 
11:46 pm
June 7, 2011
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Great Sully. Glad you liked it. I always worry that these things are two long, but there is so much info to cover that it's hard to compress it more than I already am. And I think in an effort to be thorough I can be long winded. But I'm glad to hear you liked it. I plan to make the download links a regular feature. These new single video training lessons allow me to do that.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
5:32 am
June 10, 2011
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I appreciate the download feature too John. It's also nice to be able to see how long the training session is, so time can be arranged for watching the whole session.
What would a jam session with Gordon Lightfoot, Collective Soul, and Damien Rice sound like?
Check out Greg Parke and you’ll have a pretty good idea!
12:04 am
July 21, 2011
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Hi John (and everyone else),
I just watched the October training for SEO optimization and it was very thorough, so thanks for that.
I just have a question about the method. It seems like the SEO methods we would use in our posts are the same that we would use in articles for article marketing (keyword in title, first paragraph, etc.). And so article marketing seems like a sub-genre of SEO optimization, blogging, building back links . Of course, in the video you have us making blogs with keyword targeting in the URL, so in theory I would have a blog "freecountrymusic.com" and then my keyword targeted article would be posted on that blog and I would build backlinks to it. And lather rinse repeat with other domain names and hosted sites.
What I'm wondering is if, instead of writing targeted articles and posting them to Ezinearticles, I should gather all of my articles and post them on my own blog, which would be filled with interesting content about music. If all of my articles are going to be music related, would this be an equally efficient way to generate traffic? say I would have a bunch of targeted articles which I publish only on my own blog and then build back links to maximize SEO rankings for each individual articles. Then imitate a resource box by putting a link to my squeeze page in every article, and also had say, an aweber sign up form in the sidebar, etc. Is each targeted article on my site going to rank for its own keyword search in google? or would the fact that they all come from the same website blend them all together so all that ranks on google is my website itself?
If there aren't any serious benefits that I'm not aware of by posting articles to Ezinearticles, wouldn't it make more sense to instead have all of your articles on your own site? It would be original content rich and the potential for clickthroughs and signups would seem to be more likely than a small resource box on Ezinearticles.
Sorry if the question is difficult to understand, I'm having some trouble wording it sensibly. I'm getting started with article marketing and I want to maximize the impact of my content, so I need to decide where to focus my energy (for now of course).
Thanks,
Matt (needs to build a signature) Lowen
4:37 am
June 9, 2011
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Hey Matt,
Great question!
For the most part, you're dead-on with your thinking here.
You could absolutely start to post your articles to your own blog, for sure. Especially if your articles can be glued together by a few heavily search keywords, your site overall will get some seo love from the search engines for those keywords.
The problem for most people starting out is that they don't have enough content to earn any kind of authority that would warrant a high ranking. For that reason alone it helps to get some mileage out of your article by leveraging a site that does have a ton of content and already gets a lot of love from the search engines... EZine Articles, for instance. A well written, keyword-centric article will help get eyeballs onto your resource box and a link to your squeeze page.
But if your plan is to place your well crafted articles onto your own blog then Ezine Articles is a great way to put variations of the article (different title, different format... like a "top 5" article or something) to help build quality backlinks, by utilizing the same keywords, to reinforce the relevance of your original article. In turn this will help your own site rise in authority for those keywords as well.
Make sense?
-Steve
4:50 am
July 21, 2011
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Hi Steve,
Yeah you got it, that's exactly what I meant. Thanks for your response! Very helpful and answers my question.
I think for now, as I'm starting out with articles, it's best to focus on Ezinearticles.com and go for quantity over quality (although of course quality matters).
For the "my own blog approach" it's probably better to write fewer, carefully crafted, keyword targeted, and most importantly of all interesting and relevant articles and then build backlinks and really promote them. Like, for example, John's "How to Fail in the music business" article. That's the type of article we would want to utilize these techniques in driving as much traffic as possible to our own blog (I use that example because I think that article was the biggest hook for me joining the insider circle, etc.). For the quick 400worders, ezinearticles is a better approach; for the really important ones, ezinearticles is a bolster to drive the ranking in the search engine up for the link towards our own blog.
I believe I understand, but correct me if I've got it wrong. 😉
Thanks a lot Steve,
Matt
7:53 pm
June 9, 2011
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No, you've got it right. Write one of those well crafted articles for your blog. Then take a 400 word variation with a slightly different title (but optimized for the same keywords and some related keywords) to point back to your blog post for quality backlinks from article directory sites.
Now just to point out, I'm advocating sending those backlinks to your article and not your squeeze page, per se, but you could send the backlinks to a squeeze page. However I would stick to what you suggested, which is having that optin box in your blog sidebar with a strong offer and call to action. Again, that's just what I would do. Others may prefer to send the traffic to a squeeze page.
Let us know how you are making out.
11:12 pm
June 7, 2011
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Steve addressed most of this but just to be a broken record...
Creating your own site and optimizing it for the SERPS is in my opinion a MUCH better way to go. It's simply a longer road as it will take time to build the authority that EZA already has. The upside is that you own something and are not subject to the whims and requirements of EZA, or the Google algorithm shifts that often affect the article directories. Your site will also be MUCH more targeted to music which will help you in the long run, and you can monetize the content in many different ways.
So if you have it in you, go for it. But for fast traffic EZA is a better way to go.
One thing I differ from Steve on is publishing your content to EZA after your blog. I don't do that. i want my content on my blog to be 100% original and not associated with content on any of the directories. This is perhaps cautious, and many people DO do it the way Steve suggested, I just don't. Google rewards unique content so if I am creating an authority site I try to keeo things as unique as possible. I think this is teh best way to weather the dreaded Google algorithm shifts.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
4:25 am
June 9, 2011
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Just to clarify. I'm not actually advocating that you place a copy of your article into the directories. I'm suggesting that you rewrite your article, or shorten it to just the key points for submission into article directories. I should have noted that.
I agree with John that you DO want the one on your blog to be 100% original and the best one. It's just nice to get baclinks from another original (abeit shorter/different) article that you've written, optimized for almost the same exact keywords.
If I'm going for google page one, I want to show up more than once on page one 😉
Doesn't always work, but that's the goal when I start. It feels pretty darn good to see 2 or 3 pieces of your content ranking page one for the same keywords, from different properties that all link back to your website in the end. 🙂
Hi guys - when you say suggest maybe our own home-base artist site doesn't have the same authority as e.g. EZA, are you referring to pagerank? I'm just wondering what measure you use.
I'm on the fence whether to create microblogs around my keywords and funnel that to my squeeze page, or do just like Matt is - writing an article on my blog and linking back to that.
BenSommer.com has been been mine since 2000 and has a PR of 3, without any conscious work on that at all. Is PR what you guys measure "juice" by, and if so would a PR3 be a good reason to do publish the articles on my site?
11:04 pm
June 7, 2011
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Hey Ben,
PR is one of the factors, but so is the amount of content, niche targeting, user activity, domain age, and many more things.
In addition to Page Rank you can also look at "domain authority".
You can check it here: http://moonsy.com/domain_authority/
It's a point score from 0 - 100 and you get points on a number of different factors. Because it's points driven as apposed to a sliding scale, it is much easier to get from say, 20 - 30, then 70 - 80.
You are currently at 32 (which isn't all that bad), while EZA is at 94.
BUT, if you restructured your site so that it was targeting music, you might do better on your own site. At least in time. I would do both.
Incidentally, when I was at your squeeze page I was a bit confused. The layout made it look like the video was being cut off to my eyes. Just a personal opinion, and I hope that doesn't come off as negative, but I think a little redesign on teh Squeeze would help. Of course I could be wrong.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
Thanks John! Yes I know the squeeze page is suckin. I just migrated from Drupal to wordpress and that page didn't translate well. Working on another one...
4:50 am
June 7, 2011
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No worries. Sounds good. feel free to post it in the forum when it's ready.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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