It is not uncommon to have ads that are performing well, and a squeeze page that is converting well, only to experience poor open rates and clicks when it comes to the emails within your funnel. The problem is that split testing a campaign to improve performance is difficult. There are a many different variables, and running campaigns side-by-side so that the quality of traffic remains identical throughout your test can be tricky. Fortunately, there is a little known feature from Aweber that allows you to split test your email campaigns. This might be just the tool to help many of you really maximize engagement with your email funnel, which in turn will result in more fans, and more revenue from your music.

You can find the lesson here: https://www.mmmanifesto.com/in.....campaigns/

If you have any questions, comments, or feedback about the lesson, please post them below.

Enjoy!