Hey John,

If you have time to add one, here's mine: http://www.charleylanger.net/. For comparison, here's my mobile squeeze page: http://www.charleylanger.net/mobile/. The combination has been converting at 35% during the Facebook ad campaign I've been running over the last 5 days.

My Demographic:

• Men and Women 35 - 55
• Women tend to make up about over 60% of my audience
• United States, Canada
• Smooth jazz listeners
• Boney James, Dave Koz, and Kenny G fans respond well to me
• Generally, my audience is more of wine and cocktail crowd than a beer crowd.
• Relaxation is something that my music is associated with. Cruises are big amongst my listeners. I have done well targeting "smooth jazz and massage envy" and "smooth jazz and wine."
• There is actually such a thing as a "smooth jazz lifestyle." There are smooth jazz magazines that advertise smooth jazz festivals, smooth jazz cruises, exotic vacations, etc.

Since you're talking about “message to market match,” I thought it might be interesting to also show the ad that I'm running. This is the "winning" ad, after testing. I try to keep my message consistent, and I will sometimes change parts of my squeeze page to be consistent with the ad. Facebook ads manager says conversions are $1.80-ish and heading down. They're actually cheaper than that due to "shares." I just need them to be under $2.00. I'm shooting for under $1.00 (which I used to get in the old days! lol). 

I know I'm probably too late but I thought I'd give it a shot.

This is my first attempt and it's pretty rushed but I'd love some feedback.

I haven't used this yet but the audience I'm going for is 30-60 year old electronic music fans. People into groups like Leftfield and The Chemical Brothers

My first target audience will probably be one of these^^

I've chosen to write in the first person as i feel that is how I want to approach it, but I'm not wedded to that.

http://gyubeats.uk/free-music/

Thanks,

Guy