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The Squeeze Page Doctor
July 31, 2013
11:22 pm
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New lesson is up in the forum. In this  lesson I show you how to take a squeeze page that isn't converting well, and turn it into one that is.

 
The lesson is a real time case study that I did using a fellow IC member @radionowhere 's squeeze page. It wouldn't say it was easy, but it was a lot of fun. Hopefully it will help many of you who have found yourselves in the same situation.
 
If you have any questions or comments. This is the place to leave them.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

August 1, 2013
10:23 pm
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Hey, this new training was super encouraging and very timely for me. Thank you so much for putting this together! I can definitely relate to what Mike had been going through and this case study was an eye-opener for me!

 

I currently have 2 mini-sites up that are ranking #1 and #2 for 2 different keyword phrases.

Keyword phrase #1 has a search volume of about 1600/month

Keyword phrase #2 search volume about 650/month...not much volume among the 2 sites but it's steady.

The click through rate from these 2 mini-sites has been a consistent 12%- 14%

My squeeze page is converting at 10%

Currently this gets me about 20 or so subscribers a month on auto-pilot.

 

I'm currently working on my first official release so my list building efforts have not been too aggressive until I have my album and funnel ready to go! Anyhow...

 

My struggle has been trying to bump the conversion rate on my squeeze page up from 10%. I'd love to get it to about the 25% mark! Once I understand what I'm doing wrong and get the process dialed in, I plan on duplicating my efforts with a few more sites as I get closer to finishing my album.

 

I plan on really taking a long hard look at the congruency of the copy from keyword->minisite->squeeze page. What you did with Mike's site was very eyeopening for me. Thanks!

August 2, 2013
12:07 am
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Awesome! It was even eye opening for me. Every time I get outside of my zone and try something new I learn new things. And really seeing how much mental muscle it took to force tiny changes was interesting. 

What I love about what you said above is that you have built a system that works. It may not be optimized yet but you went and built some sites, got them to rank, and they are converting at a (while low) reasonable level. That's really awesome. Few stay focused enough to pull it off. And heck 20 subs a month on autopilot is not to be sneezed at. I've done tours that got me less names on my mailing list, and they were a LOT harder to pull off. So good job. Now you just need to optimize the page, like you mentioned. Great job.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

August 18, 2013
2:24 am
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I really enjoy the case studies, including this one. Although I "know" what the process is for going through and hammering out the problems in a squeeze page, watching someone with experience do it is very educational. I'll be able to apply some of these approaches to my own materials.

August 20, 2013
1:41 am
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Awesome, really glad you liked it. Thanks for saying so. It really helped open my eyes to a few things as well.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

March 21, 2014
11:36 pm
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Hey John: 

 

I've been working on dialling in my Facebook ads and just revisited this lesson. Still great stuff. 

 

I've got a mobile squeeze page I was wondering if you wouldn't mind taking a look at. It's currently converting at 19.4%, after about 70 visits, and I'd like to get it up north of 25% before I declare it a success and start attending to other elements of my funnel. It's here:

 

 

There aren't all that many pieces here, but my plan is to split test everything; just wondering whether anything jumps out at you as a "must-change", or "start with this", before I really dig into the grunt work. 

 

One specific question: would you go with a more professional photo? I'm using this goofy one for congruency with my best-performing FB ad, which also uses it. But I'm wondering whether, though it apparently grabs attention in peoples' Newsfeed, it might not be "rock star" enough once someone gets to the squeeze page. 

Anyway, all thoughts welcome. Thanks! 

"Radio Nowhere? What the hell is that? We wanted him to be a lawyer" — My Mom

Okay, so she didn't like it. But you just might! Loud guitars, award-winning songwriting, and visits from the devil.

Check it out and pick up a free EP here..

March 23, 2014
11:11 pm
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Hey Mike,

Nice to see that your averages are improving. 19.4% is pretty decent. It can be higher, but you're in range of "good", so well done on sticking with it.

I'm not totally clear what I'm looking at though... I'm checking on my PC so I am being redirected to the regular page by the look of it, accept the regular page looks sort of like a mobile page as well, with a lot more going on.

Is the attachment what I am supposed to be seeing/critiquingmike-baker.jpgImage Enlarger?

 

sp_PlupAttachments Attachments

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

March 23, 2014
11:47 pm
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Hey John: 

 

Thanks for looking into this. I guess it really matters to actually have ".html" on the end of the address, so this URL should work for you: 

  

This should return a mobile formatted page to you even in your desktop browser - let me know if it doesn't. 

 

Thanks! 

"Radio Nowhere? What the hell is that? We wanted him to be a lawyer" — My Mom

Okay, so she didn't like it. But you just might! Loud guitars, award-winning songwriting, and visits from the devil.

Check it out and pick up a free EP here..

March 24, 2014
7:33 pm
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There we go. Thanks. And yes, that .html is very important :-)

So, looking at this, I think it looks pretty good, so take my points as me looking for out points or at least things worth testing. Not as actual criticism...

1. The image isn't the most rock star image of seen of yours. You look more like a regular guy. That may be what is working, or it could just be what is getting the click over from FB. Because images are so impact I might start by just testing that and seeing if changing the image doesn't bump the numbers. You might even try a few tests with a few images. But the thinking that you should be matching the image in your ad with the image on your page is not off base. So it's hard to know which way things will fall. It's very personal and that's good.

2. As I read the copy the resistance in my mind was along the lines of, "okay, so you have had a bunch of associations with famous musicians, but what is special about your music". The Counting Crows connection starts of strong for me, but when it's followed up with just the people you have toured with, you lose me a bit. I think the concept of "here's a band with one of the members of the Counting Crows that is being called XYZ by "some respectable magazine" sound more appealing. That's just my two cents, and again, that's just me looking for out points. I think what you have is good, and it's entirely possible that dropping the celebrity references will hurt rather than help.

Again, great to see that you've been pushing so hard towards those conversion numbers. Really well done.

 

 

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

March 25, 2014
5:14 am
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Excellent - thanks for the feedback, John. 

 

I'm going to start into some serious split-testing tomorrow, but I did whip up another ad as a starting point, with a new image, new font, punchier text, and foregrounding reviews instead of name-dropping. It's here, if you'd like to check it out: 

 

http://radionowheremusic.com/m.....etest.html

 

I'll report back when I have some data that might help other IC members. Hopefully soon...

"Radio Nowhere? What the hell is that? We wanted him to be a lawyer" — My Mom

Okay, so she didn't like it. But you just might! Loud guitars, award-winning songwriting, and visits from the devil.

Check it out and pick up a free EP here..

March 26, 2014
10:55 am
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Cool. Definitly jumps out at you, in a good way. Only thing that struck me this time was the single name testimonials. I gather they are social media fans and get why you would just put the first name, but it sort of read odd. Like, who is "Ned"? I wonder if you could add last names and mention the source? Like: Ned Thompson (Facebook). To my mind that seems more official some how. Maybe it's just me? Eager to hear how you do.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

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