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4:35 pm
June 7, 2011
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QuoteIn this month’s lesson we have another Case Study lesson. A fellow Insider Circle member was having a hard time honing in on his USP (Unique Selling Proposition), and was feeling like he was completely stumped. It sounded like a good opportunity for a lesson to me!
In this lesson I let you watch over my shoulder as I go through the process of developing a solid, and clear, USP for an artist. I’ll take you through my thought process, my research process, and ultimately you’ll see the unearthing of the USP in more or less, real time.
It’s my hope that this helps many of you get unstuck on this incredibly crucial step.
Click here to watch the lesson.
If you have any questions about the strategy discussed in this lesson, please post them below.
Enjoy!
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
That was an excellent lesson - exactly what I signed up for. It allowed me to craft a new USP and use it on my frontpage and bio at http://www.bigjohnbates.com. If you have a second John, perhaps you can let me know if I got close. Even though there's lots of new alternatives to playing live - Twitch and Zoom and whatever - I want to prepare for what I love and that's the stage. Right now I want to help ensure people will still be excited to come out and participate in the shows ; ]
That's great to hear John. Glad you enjoyed it. Sounds like a good plan!
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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