In this month’s lesson we have special guest, Kevin Goetz joining us to share a modification to the MMM strategy that’s been getting some great results for him in recent tests.

We’ve dubbed it the “Video View Boomerang Strategy” because it involves a two-step combination of video view ads, followed by a retargeting campaign that takes those viewrs back to a traditional MMM-style squeeze page.  This approach has been proven to get a lower cost-per-lead in certain situations.

I thought it was a great strategy, and a great addition to your music marketing play book. A big thanks to Kevin for sharing it with us.

Click here to watch the lesson now.

If you have any questions or comments about the lesson, please post them below.

I hope you enjoy the lesson!