Hey man Im totally spacing on what "7-day click or 1 day view" means verses "1-day click or 1 day view"...
I'm also spacing on which one to use primarily- or maybe the better way to say it is, when would I use one verses the other?
Any light on this topic would be appreciated, thank you!
Hey Brian,
7 day click / 1 day view means that FB will optimize for people that take the desired action within 7 days of clicking on your ad, or 1 day of scrolling past it. 1 day means just 1 day.
This is mostly relevant when optimizing for sales, because often a sales funnel extends over many days.
When optimizing for leads, 1 day click / 1 day view is usually the way to go.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.