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10:23 pm
June 10, 2011
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QuoteI just got an email with such an attention grabbing headline that there was no way I could not open it:
"If you don't open this, you just won't know......"
I wanted to pass this along in case any of you could use it in any of your promo
(It was an ad from Stageit, BTW)
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8:15 am
Good one! An email subject I saw recently that I liked was 'Agonizing Decisions'. Something about it gave me an instant gut level reaction that made me think it was something serious and important and that I should read it immediately. I also have a friend that does a fitness newsletter and he uses parenthesis in his subject lines with things like (motivation inside) and (do this, not that), which really make his emails stand out, because you don't see them very often.
One thing I've thought about doing, but haven't done yet, is to run a report and find people who aren't opening emails and then segmenting them and targeting them with extreme, surprising, unusual and/or nonsensical headlines to see how many of them can be pulled back in. Something like 'This show is going to SUCK!' or 'Don't read this email.'
1:54 pm
June 9, 2011
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Scott,
I did something similar once and got some surprising results.
I had first sent an email with a subject line that had much to do with the topic and found that only a handful of people had opened it. So the next day I sent the same email with the subject line: "This isn't right for you, firstname…" and 3 times as many people opened it.
I usually try to use the first name, but the results have been mixed.
One of the best I have seen was "Not for the faint of heart…" The message dealt with economic issues, but damn it was hard not to open.
2:05 pm
June 7, 2011
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I actually like the really simple ones like "hey" in all lower case. There is always some small doubt in my mind that it's a personal email and I end up opening it.
Headlines like "Paul - Final Notice!" are a bit over used but they work well outside of internet marketing circles for the final day of a promo. I always get pretty good open rates on those.
When I segment my non-opens and resend the same email I have recently just been using a simple subject like "Paul, did you see this?". Not very exciting but it always gets me another 10 - 15%.
Some other favorites I've saved to my swipe file...
DORKY PHOTO enclosed.
Holy crap
rude awakening
This is SO wrong (but you gotta see it)
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