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Anybody Monetizing Their YouTube Channel?
October 25, 2011
2:14 am
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Sacramento
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I got an invitation from YouTube to monetize my Charley Langer channel:

If your account is enabled, we may place ads next to the videos you submit for monetization. You will earn a share of the revenue from the ads as long as you meet the program requirements.

My gut feeling is that (1) the potential money is probably low in comparison to what I'm generating from traffic to my squeeze page and (2) I shouldn't annoy people with ads. Anyone have any experience with this?

 

October 25, 2011
2:56 am
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I haven't messed with it. Youtube is sending those out for some reason right now. I received about 4 of them this week for different accounts I have.

Personally I wouldn't mess with it. I don't like to try and accomplish two things at once. With that said, I'm sure there are some people out there who could use this and actually increase their bottom line. Particularly niche artists.

I've been curious about it for a while though.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

October 25, 2011
3:31 am
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They sent me a notification about it for one of my videos.  Apparently I'm optimized for a top search term on a video testimonial I did.  (Not yours John... sorry).

Not sure I'm interested in having ads on it... I'd prefer they visit the link I'm actually promoting  🙂

October 26, 2011
7:15 am
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Sacramento
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Thanks, guys. You confirmed what I was thinking. If only I had done the "Charley bit my finger...!" video. Laugh

 

October 26, 2011
7:31 am
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Jacksonville, FL
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Charlie, that's really funny (in the good way) that you're probably making more with your
own marketing than you would with theirs Smile

I tried to sign up for it just to get an account set up and I ran into a problem with it not
recognizing my Adsense login.  I just wanted to have that channel open in case I could
make any use of it, but I have to get my Adsense account squared away first I guess. 

October 28, 2011
8:47 pm
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Charley Langer said:

I got an invitation from YouTube to monetize my Charley Langer channel:

If your account is enabled, we may place ads next to the videos you submit for monetization. You will earn a share of the revenue from the ads as long as you meet the program requirements.

My gut feeling is that (1) the potential money is probably low in comparison to what I'm generating from traffic to my squeeze page and (2) I shouldn't annoy people with ads. Anyone have any experience with this?

You're not going to generate much of any money at all unless your video is getting considerable traffic and generating lots of ad clicks. So, depending on the popularity of your video, it might be better not to monetize.

On a more general note, a word of caution I would give to any artist utilizing a music video channel: read YouTube's terms and policies carefully. Over time, more and more individuals and companies have been using YouTube to promote their business interests and finding ways to do this that YouTube doesn't like. Accordingly, YouTube has felt compelled from time to time to adjust their policies in order to minimize "abuse." You do have the right to utilize your YouTube account to promote yourself and your website to a certain extent if you and your site are involved in "artist endeavours" (their phrase). But even so, unless you're careful you could get into dicy territory with either your video content (third party song material, anyone?) or your video description and end up having your video(s) pulled (happened to one of my artists!), your account suspended or you could lose your account altogether (that could be catastrophic for some artists). For instance, written permission is required to include certain things in your video or its description. Believe it or not, a person can even get into hot water with what they do with their website if it contains links to YouTube. So, check YouTube's terms of use regularly for changes to make sure your video(s), video descriptions and the website you're pushing people to still fall within the guidelines.

October 28, 2011
8:52 pm
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Los Angeles
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Good advice Graham. I haven't had any issues with Youtube but I've had my share of issues with other sites that suddenly change their policies and all of the sudden your account gets flagged. It's definitely a drag.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

October 29, 2011
1:12 am
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Sacramento
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Graham Way said:

On a more general note, a word of caution I would give to any artist utilizing a music video channel: read YouTube's terms and policies carefully…

Thanks Graham. I do appreciate the advice. Frankly, I probably do walk in the grey area a bit. OTOH, I have less to lose than more established artists. The thing that I won't risk is my mailing list -- I have multiple copies. Call me paranoid. Surprised

 

October 29, 2011
2:50 am
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I'm picturing Charley, in a small office, with printouts of spreadsheets fluttering about.

Paranoid!  :p

October 29, 2011
6:34 pm
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Steve, that is absolutely hilarious!! Laugh I saw your post, and then I went to my inbox and found this gem:

I went to Best Buy today to check if you have CD available but I did not see one. But instead I bought a new camera.

I needed a few gut busters this morning. Oh my gosh… !

I also wanted to tell you that I enjoyed listening to you on the latest coaching call with John. Really good info on articles and SEO. I always pick up some good info from those calls. This place is NOT lacking for content — that's for sure. Thanks guys!

 

October 30, 2011
1:40 am
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Philadelphia, PA
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I appreciate you saying so.  Sux I was on a cell phone instead of a microphone, but I'm glad you got some nuggets out of it.  John and I (but mostly me) tend to let ourselves get carried away once we start down the rabbit hole.  I'm actually listening to yours tonight.

🙂

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