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Aweber confirmed opt-in 'on' is landing in gmail promotional folder
April 2, 2021
4:17 pm
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Hi John, hope all is well.

We've been running ads on fb with the confirmed opt-in 'on' in Aweber and we noticed that the verification email

notice is landing in Gmail's Primary inbox folder, but after they confirm, our music is landing in their 'Promotional' folder, so they never

see it.  Could you please illuminate?  

Thanks a million!

April 13, 2021
11:56 am
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Hi Mathew, 

There is not a consistent rule when it comes to gmail's promotional folder. I would call Aweber to get their thoughts, as they will be able to pop the hood and better advice you on what is happening in your case.

The reality is though, that the promotional folder does impact things. Not horribly so, but it has a negative effect. One thing you can do is set up open and click tags in your funnel emails and then create a lookalike audience based on people who have opened past emails. This might help to clone people more likely to see and engage with your emails in the future.

Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.

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