Hey Tom,

Testing now is definitely a good idea. This stuff isn't always easy and you'll want to wrap your head around it before the release .

And yes, promoting older albums is not a problem. One of the nice things about this approach is that everything is new for the subscriber, and many MMM students have had big wins this way. Streaming benefits from new content cycles, but sales strategies don't demand it.

Large audiences are better than small audiences. But you can do well with anything over a couple hundred thousand. That said, I tend to like audiences around a million. And too large can be a problem as well, so if I had an audience of 5 MM I might try to narrow that down a little. But, for example, Talking Heads should be fine.

These days the goal is usually to get your first two hundred subs or so as you test different audiences and then create a lookalike audience, which usually yields better results. That's not 100% the case, but more often than not that's how it goes.

Sounds good. Keep us posted!

Hey Tom, for me, your ad copy is a bit vague. I don't know what a rest zone for the imagination actually means and inventive could literally be any good musician from Rap to Country. It's a nice phrase but it doesn't align with specific pre-existing interests (at least that I can imagine). I think it's important that we really try and align our music with specific qualities that our audience is consciously interested in.

That said, if you tried it and got good results. Then to hell with what I just said and great job 🙂

I am not a fan of "if you are a fan of that artist then you'll love this artist", but I am a fan of saying things that really describe your music and then qualify it with a tag on like "following in the footsteps of artists such as". Or, "in the tradition of". I don't rely on that comparison to sell my offer, but I make it to offer additional clarity on what I mean. Take your ad copy for example... I still think it's too vague, but even by tagging on the sentence "in the tradition of artists like..." would make me 500% clearer on what your music was like.

That make sense?

Sound good Tom. Keep us posted.

Sounds good Tom!

Hey Tom, 

Yeah, I think they are an improvement and are worthy of testing. The only thing that hung me up was the word idiosyncratic. It's a big word that makes someone think, if only for a micro-second. And we are trying to be specific here, and the word literally highlights a lack of specificness. So I think you could be more precise here, but it may be that the word is heady and appeals to a heady crowd who can decode what you are doing because of the references. So give it a go and see what happens. If they don't perform well, take that advice on board.

It's a balancing act between statistical significance and just being smart and not throwing good money after bad. Technically the algorithm needs 3- 5 days before it starts to settle. However, in contrast to that, if after 24 hours I had zero subs, I might consider killing the campaign. It really depends. It also depends what I'm measuring.