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QuoteHey John and the Insiders!
As I'm going through the MMM course, I'm getting to understand the principle behind the "blog post of a lifetime".
From my current understanding, the point is for the listener/fan to know you better, and eventually relate (or get inspired?) by the part of your story that you're displaying in this blog post. Am I understanding right?
From a sales perspective, this follows the idea that when a fan knows you better, he's more likely to buy from you. Is that right?
Now, the thing is, for someone who's not so good of a writer like me, I'm not sure how to frame the message.
I'd find highly helpful a sort of writing frame writing frame, like what I need to write first (a hook?), how to formulate it in order to grab attention, how long it should be on average. Same with second paragraph, what it should contain, how to formulate it, etc.
Because now, while I think I understand the purpose of writing such a thing, I don't feel like I'm getting the "know how".
John's example does help and I like his writing style, but other than copying his post and just replacing his experiences with mine (which I'm not gonna do), I'm not sure exactly how to do it. I think general principles / schemes would help a lot more here, so I can style be creative and authentic, while knowing that I'm doing something "that work".
So, what's the formula for writing a text that conveys the right emotions? How do I structure this, and how do I know if the story I'm about to tell actually convey these emotions or just gonna bore the reader with details that he doesn't care about?
Thanks John and the fellow that read the post 
PS : unrelated question, but why using a blog post, and not sending this text directly as an email?
8:45 am
June 7, 2011
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Hey Darknight,
The only in depth training I have on writing blog posts (aside from what is in MMM) is in the Copywriting for Musicians workshop. This lesson may help a bit though: https://www.mmmanifesto.com/in.....shortcuts/
It's less about blog posts and more about getting in the right frame of mind for communicating with your list. I'll see if I can put a lesson together specifically on blog posts though, as I can see how that can be helpful for IC members. Stay tuned.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
John Oszajca said
Hey Darknight,The only in depth training I have on writing blog posts (aside from what is in MMM) is in the Copywriting for Musicians workshop. This lesson may help a bit though: https://www.mmmanifesto.com/in.....shortcuts/
It's less about blog posts and more about getting in the right frame of mind for communicating with your list. I'll see if I can put a lesson together specifically on blog posts though, as I can see how that can be helpful for IC members. Stay tuned.
Works John, thanks
Any specific reason why using a blog post instead of sending the text as an email?
Maybe sending it as an email will reduce friction a little more (one less click...). I'd like to know your thoughs
1:54 pm
June 7, 2011
Offline
It could theoretically be done that way, but by sending people to your own page you are pixeling the traffic for retargeting, you are getting the prospects to subconsciously do a little bit of work (thus becoming more committed), and you are also effectively inviting people over to your "house" where they get more familiar with you and your brand, explore other content, and the relationship deepens. Much in the same way that we feel a relationship deepen when someone we know comes over to our home for the first time. It's part of the progression. This is not to say you couldn't make it work with just email. But those are the reasons I don't do it that way.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
John Oszajca said
It could theoretically be done that way, but by sending people to your own page you are pixeling the traffic for retargeting, you are getting the prospects to subconsciously do a little bit of work (thus becoming more committed), and you are also effectively inviting people over to your "house" where they get more familiar with you and your brand, explore other content, and the relationship deepens. Much in the same way that we feel a relationship deepen when someone we know comes over to our home for the first time. It's part of the progression. This is not to say you couldn't make it work with just email. But those are the reasons I don't do it that way.
Got it!
About the pixel thing, what's exactly the point of pixeling someone who's already in our mailing list, since we already can retarget them using their email?
9:34 am
June 7, 2011
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There are a lot of reasons you may want to pixel them. For example, you can retarget people within the funnel who have seen one post but not the next one within the funnel, as an additional way to move them through the content. You can also exclude people from an ad, if they have already seen content. It's also an additional data point that is valuable when creating different kinds of custom and lookalike audiences.
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
John Oszajca said
Hey Darknight,The only in depth training I have on writing blog posts (aside from what is in MMM) is in the Copywriting for Musicians workshop. This lesson may help a bit though: https://www.mmmanifesto.com/in.....shortcuts/
It's less about blog posts and more about getting in the right frame of mind for communicating with your list. I'll see if I can put a lesson together specifically on blog posts though, as I can see how that can be helpful for IC members. Stay tuned.
Hey John,
Any news about the blog post of a lifetime / compelling writing frame lesson?
Cheers
11:51 am
June 7, 2011
Offline
Hey Darknight,
No specific ETA but it's on the short list for lessons. Hopefully soon 🙂
Having trouble with your marketing? Wish you could have an experienced direct-to-fan marketing expert look over your actual campaigns, music, or content and offer feedback? Or perhaps you’re just looking for a little one-on-one assistance so you can ask questions that pertain to your specific goals and get a second, more experienced, perspective? Click here to book a session with me now.
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